» A beauty brand that appeals to billions Around 12 different time zones Spanning over 28 different languages Retailed exclusively through 2‚400 stores worldwide » QUICK VIDEO Total Responsibility Management » History » Mission » Core Values » Goals General suggestions Reducing impact on environment Responsible sourcing Against Animal Testing Total Responsibility Management » » » » » » » » Carrier bags The eco-conscious symbol Respect for the aquatic environment
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Creativity‚ Technology and Innovation 4BUS1013 2011/12 Semester B Module Leader: Hajni Handler 1. Contact details for the module leaders (and teaching team) |Name |Room |Phone extension|E mail address |Office hours | |Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am | |Leonor Silva de Mattos |M218 | |l
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Case Analysis: The Body Shop Since its inception in the 1970s‚ The Body Shop has experienced phenomenal growth. Specifically‚ revenue was growing at a rate of more than 20% per year. In the 1990s‚ the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly
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“The body shop is committed to being an environmentally responsible retailer. They strive to ensure that the business activities will always contribute to the well being and aspirations of current stakeholders without compromising the needs of future generations. They will apply best practice throughout the business activities and take on a leadership role in areas where they can make a difference and set examples to the industry. They will focus our efforts on issues where their activities have
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An article extracted from StarBiz on the 15th December 2007 about The Body Shop discusses social and ethical issues such as natural environment‚ social responsibility and moral appeals. Natural environment includes “natural resources which are needed as inputs by marketers or which are affected by marketing activities” (Kotler‚ Brown‚ Adam‚ Burton & Armstrong 2007‚ p.182). In the article‚ The Body Shop is aware of global warming and has taken the effort to lower the amount of wastage they produce
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THE BODY SHOP: SOCIAL RESPONSIBILITY OR SUSTAINED GREENWASHING? Suatu bisnis awalnya hanya bersaing secara kompetitif dengan strategi yang unik‚ yaitu product leadership‚ operational excellence‚ dan customer intimacy (Treacy dan Wiersema dalam Niven‚ 2006). Namun‚ tampaknya hal tersebut menjadi monoton dan perlu terobosan baru dalam berbisnis. Salah satu terobosan dalam bisnis yang mampu memperketat persaingan tersebut adalah social responsibility. Social responsibility dikemukakan oleh Friedman
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Assumptions We are going to show a three years forecast for The Body Shop International; it consists of three main objectives: • To enhance The Body Shop brand through a focused product strategy and increased investments in stores; • To achieve operational efficiencies in the supply chain by reducing product and inventory costs; • To reinforce the stakeholders culture. We extrapolate each account using the percentage of sales of year 2001 to have a first look on the evolution
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3M Questions 1. How can 3M hold on to the notion of accepting failures to achieve the winners during recessionary times and shorter product life cycles (PLC)? 2. What changes would you make in the 3M marketing strategy if it became apparent that generic competitors were consistently able to copy the innovative 3M products? 3. How well has 3M applied the marketing concepts discussed in the text chapter? Suggested Responses 1. With its vaunted positive attitude toward accepting
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page 1 / 1 Quotation CONTACT \ Olivia Chang EMAIL \ olivia@verso-design.com CELL \ +86 13918 2424 12 TEL \ FAX \ +86 21 3360 3628 +86 21 3360 3626 DATE \ 2012/3/28 PROJECT NAME \ Della Mela Project Design CLIENT CONTACT E-MAIL TEL SEND TO Della Mela Connie Chen INVOICE NO. PO NO. VENDOR NO. Fax BILL TO PE516-12001 anan614@hotmail.com +86 21 64056628 Connie Chen +86 21 64056519 Connie Chen 上海市闵行区莲花路1733号C栋101室 上海市闵行区莲花路1733号C栋101室 A. BRANDING for Della Mela 编号 品项 数量 单位 货币 单价 总价 备注
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History of The Body Shop International In the early to mid 90’s‚ the revenue growth for The Body Shop was at least 20% each year. The Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. Over the course of the decade‚ competition grew fierce‚ and‚ by the end of the decade‚ revenue growth fell to 8%. Another reason for the slow growth in the late 90’s was the over expansion in the previous years. The Body Shop was in almost every mall in America (and
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