Brand analysis/ IMC Analysis on Lipton Ice Tea‚ Oishi Green Tea‚ Fuji Green Tea. Brand analysis consist of 4P ’s In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving
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September 2010 to 31st August 2011 TAJ HOTELS RESORTS AND PALACES - INDIA TAJ HOTELS RESORTS AND PALACES - INDIA Sgl. Room Rs. Dbl. Room Rs. Lux. Tax % Tower Wing Superior City View Room Superior Sea View Room Deluxe City View Room Deluxe Sea View Room 21500 23000 24500 26000 23000 24500 26000 27500 10 10 10 10 Palace Wing Luxury Grande City/Pool View Room Luxury Grande Sea View Room Taj Club City/Pool View Room @ Taj Club Sea View Room @ Executive
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Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an
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Hawa Mahal is a major landmark and a famous tourist attraction of Jaipur. The Palace offers a beautiful sight to behold. The splendid Rajputana architecture of Hawa Mahal‚ still speaks the glory of the royal family. However‚ one can also find a glimpse of Mughal architecture‚ which is blended perfectly to make it different from others. The literal meaning of Hawa Mahal is Palace of Winds. Hawa Mahal was built by Maharaja Sawai Pratap Singh in 1799. Hawa Mahal is a pyramid-shaped facade with five
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Dennis Nickson (2007) Taj-style customer centricity include: 1) A values-driven recruitment system that emphasizes integrity and duty over talent and skills 2) Training of customer ambassadors who serve the guest first and the company second 3) A recognition-as-reward system that values well-earned plaudits--from customers‚ colleagues‚ and immediate supervisors—over money and advancement. Figure 3 Source : Deshpande and Raina (2011)‚ The Ordinary Heroes of the Taj‚ Harvard Business Review
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Mumbai: at Chhatrapati Shivaji Terminus‚ the Oberoi Trident‚[9] the Taj Mahal Palace & Tower‚[9] Leopold Cafe‚ Cama Hospital (a women and children’s hospital)‚[9] Nariman House‚[10] the Metro Cinema‚[11] and a lane behind the Times of India building and St. Xavier’s College.[9] There was also an explosion at Mazagaon‚ in Mumbai’s port area‚ and in a taxi at Vile Parle.[12] By the early morning of 28 November‚ all sites except for the Taj hotel had been secured by Mumbai Police and security forces. An
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Introduction Tea is one of the most refreshing and popular beverages of the world. India is one the the largest Tea producer in the world. Indian tea is the finest quality in the world. After water tea is the most widely consumed beverage in the world. Tea is basically the dried and processed leaves of only one species of plant called camellia sinensis. Herbal teas or herbal infusions are not really teas‚ but simply dried leaves and/or flowers from various other plants and herbs. Tea manufactured
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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same for over 3900 years. This reveals a new dimension in metrology — the science of measurement — in the Indian subcontinent. From the Harappan settlements of 2000 B. C. and the Delhi Iron Pillar of Gupta period (320–600 AD) to the 17th century Taj Mahal‚ the unit ’angulam ’ had remained the standard of measurement in engineering plans‚ says Ramamurthy Balasubramaniam from the Indian Institute of Technology (IIT) in Kanpur. Angulam and its multiples vitasti (12 angulams) and dhanus (108 angulams)
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Heroes Of the Taj How an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests by Rohit Deshpandé and Anjali Raina PhotograPhy: getty Images AbOve employees and guests of the taj mumbai hotel are rescued as fire engulfs the top floor on November 26‚ 2008. On nOvember 26‚ 2008‚ Harish Manwani‚ chairman‚ and Nitin Paranjpe‚ CEO‚ of Hindustan Unilever hosted a dinner at the Taj Mahal Palace hotel in Mumbai (Taj Mumbai‚ for short)
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