marketers Assignment Title: to adapt the concept of sustainability and in what ways could it be implemented as part of the overall marketing strategy? Submission date: Word Count : 22/10/2012 2989 words Marketing Assignment: Sustainability How necessary is it for marketers to adapt the concept of sustainability and in what ways could it be implemented as a part of the overall marketing strategy? Abstract Companies that are sustainability leaders tend to be better organized‚ more strategic
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References: Crowther‚ D.‚ & Aras‚ G. (2010). Corporate Social Responsibility: Part I – Principles‚ Stakeholders & Sustainability‚ Ventus Publishing ApS‚ pp.27 Dudka‚ S. and Adriano‚ C.D. (1995)‚ Environmental Impact of Metal Ore Mining and processing: A Review. Journal of Environmental Quality‚ 26(3)‚ p.590-602. Retrieved from https://www.crops.org/publications/jeq/abstracts/26/3/JEQ0260030590
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Elder‚ J. L.‚ & MacGregor‚ J. (2008‚ December). The Sustainability Movement in Higher Education: An Overview. Retrieved November 16‚ 2016‚ from http://mobilizingstem.wceruw.org/documents/The sustainability Movement and Appendices.pdf James L. Elder is the director for the Campaign for Environmental Literacy. He is the author of A Field Guide to Environmental Literacy: Making Strategic Investments in Environmental Education. Jean MacGregor is the Senior Scholar at the Washington Center for Improving
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environmental sustainability. INTRODUCTION. In environmental terms‚ sustainability implies that an action can be continued indefinitely with little or manageable impact on the environment. Because the health of the environment is closely linked with the health of the society in general‚ sustainable practices ensure that the earth’s resources will be available for future generations to enjoy‚ and that there will be an earth to enjoy them on. For these reason many companies focus on sustainability‚ either
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Sustainability at ^ Hewlett-Packard: FROMTHEORYTO PRACTICE Lynelle Preston "The Internet and related information technologies hold the promise of rapid‚ sustainable economic growth that directly benefits everyone on the planet. However‚ the same forces could also trigger traumatic social‚ environmental and economic disruption. . . . If technology firms simply follow strategies of maximizing short-term shareowner value by encouraging maximum consumption of products by customers‚ we exacerbate
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Samsung for the past 3 years has been sharing their sustainable accomplishments through a sustainability report. This report demonstrates the impact Samsung had on people‚ society‚ and the environment. The structure for their sustainable report closely resembles that of an annual report. It is divided into three parts: Sustainability overview‚ Material issues‚ and Facts and figures. They monitor their accomplishments by setting benchmarks for each year. An example of these benchmarks: in 2011 they
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Sustainability Nowadays one of the main challenges of the construction industry is to improve the image in terms of sustainability. Sustainability is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Institutions have currently given sustainability more importance than it has ever received‚ mainly due to laws and regulations introduced by the governments of economically developed countries. In addition‚
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In society nowadays‚ sustainability is rather an important concept for mostly all organisations. Over the past few years‚ the pollution rate has rapidly increased all over the world; and so‚ many designers‚ developers‚ engineers are seeking new ways of approach to be able to achieve the goal of being sustainable‚ then apply it to their designs and improve the quality of life. Supposing‚ there are no researches into being more sustainable‚ what will then happen is that in a long run‚ the human race
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Executive summary The Dutch society recognizes the need for sustainable production and use of biomass. This has been expressed by environmental groups and the Parliament. The Dutch government decided to seek solutions by developing sustainability criteria and certification of biomass by a commission sustainable production of biomass (duurzame productie van biomassa‚ DPB). Between January 2006 and July 2006 these criteria have been developed. Parallel to these developments‚ in February 2006 this
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place on campuses around the country is the one about sustainability. But the discussion is not whether or not sustainability movements are actually sustainable. Rather‚ the discussions are simply how to integrate more sustainability actions and education into every aspect of college life. From vehicles and textbooks to lights and English classes‚ there is hardly an area around college campuses that has not been impacted by the sustainability movement. But if we step back from good intentions‚ we
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