Market Research Nike : Associating Athletes‚ Performance‚ and the Brand 12/16/2013 PGDITBM 13-14 (Group 3) Submitted By: Karuna Turlapati (13030264008) Lokesh Jha (13030264009)
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accessories. They have over 80 years of operation history in this market segment and have prided themselves traditionally with the manufacture of cutting edge products made to last. Adidas’s direct competitor is Nike in which the former purchased Reebok to increase their market share and also reach untapped markets of their brand. The company headquarters are located in Herzogenaurach‚ Germany. History: The company was founded by Adolf ("Adi") Dassler after coming back home from World War I in
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2 These three aspects of promotion work together to attract and retain potential and existing buyers and also highlights the foundation of Adidas’ promotional campaign for the Beijing Olympics. Sportswear manufacturer Adidas’ recent merger with Reebok represents increased clout the firm can use exert on Nike in upcoming promotions for the Olympics. Nike which currently holds the majority of athletic footwear market has done an excellent job promoting its products to focus on target markets. 3
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As mentioned the history of the company linked to year 1920 when Adolph Dassler had start producing footwear for soccer players and in 1924 Dassler’s brother‚ Rudolph joined him and started their own factory called Dassler Brother Shoe Factory. At that time there was no rivalry for the company till the year 1948 when brothers decided to dissolve the company and Rudolph went and started his own company called Puma schuhfabrik Rudolph Dassler. Since that time Puma became the new entrance and first
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The adidas Group The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear‚ apparel and accessories‚ distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries. The adidas Group challenges problems that face the company based on the aim to become
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Our planet is like a ticking bomb of contamination. We do not see the harm we are doing to ourselves and most importantly to our planet by polluting our air‚ burning fossil fuels‚ and clearing out forest. Climate change is responsible for 300‚000 deaths and garbage pollution accumulates to more than 4 billion tons worldwide‚ and why are we not doing anything against it? Is our planet not worth conserving it? It is shameful to see trash flowing around in rivers and streams‚ wrappers thrown out of
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After his planet is attacked and his friends and family are murdered‚ Four has to try and survive knowing he is the next Lorien in line to be killed. I Am Number Four is about a young boy from a different planet residing on Earth. He has to assimilate himself into the human culture as he is developing strange powers while on an unforeseeable mission to save his own kind. This story illustrates Four’s efforts to stay alive as he meets many friendly and foe-worthy characters along his journey. In this
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came from earth to the planet Mars. It narrates the difficulties that the settlers face in getting accustomed to the different environment and their efforts to create a new set of values and cultural ethos in an alien environment. Through his commentary on American colonization‚ Ray Bradbury conveys the theme of metamorphosis in The Martian Chronicles and
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Customization Experience‚ a strategy where customers can create and devise their ideal products. In the 2005‚ Adidas announced the sale of the company Salomon Group‚ by 485 million € to Amer Sports‚ a Finland company in the same year‚ Adidas bought Reebok its rival by 3.8 trillions of dollars. In this way Adidas was able to approach more to the leader company‚ Nike. 2. External Analysis a) PESTLE Political | Policies to protect human health (eliminate PVC).Policies to protect the employees’
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SAMPLE REEBOK CASE STUDY Reebok Case Study Sample for CIPS Questions to: Stephen Ibaraki‚ sibaraki@cips.ca Executive Summary Overview Reebok‚ ranked second in revenues‚ is a profitable global company selling products such as footwear‚ apparel‚ and accessories. Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces‚ weak economies‚ and nine years of flat growth. The analysis summary
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