Super Bowl LII Touchdown Moment- Philadelphia Eagle vs. New England This analysis is based on the ‘touchdown event’ in the Super Bowl in 2018‚ during the Philadelphia Eagles (PE) vs. New England (NE). The analysis aims to assess the video through three aspects; firstly through the media texts‚ secondly through the production perspective; and finally through the audience perspective. Throughout the video one of the major instances that were replayed throughout was the touchdown event made by one
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Kasey Lasch ENGL 2152/Donovan X 29 March 2012 Advertising Advertising is a form of communication that is used to persuade an audience to continue something or to take some new action. This audience can be viewers‚ readers‚ or listeners. The desired results are most commonly to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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Generalizations in the World of Advertising Have you ever watched a particular television show and noticed that most of the advertisements are aimed at a particular audience? Perhaps you watched a cartoon that aired many commercials for toys. A show that is a rerun from decades ago that may show commercials for products geared toward the elderly such as denture cream and motorized scooters. I recently watched the Super Bowl with several family members. This was a diverse group ranging from
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Emotion: Super Cam’s Kryptonite As I sat down to watch Super Bowl 50‚ I expected to see the newly crowned NFL MVP Cam Newton to be smiling ear to ear and having a good time with his teammates in his usual fashion. Cam’s approach the game‚ with a sense of fun and lightheartedness‚ is normally his power. Instead‚ I saw a very serious Cam with not a smile in sight. At that point‚ I knew there was trouble ahead; his freedom of emotion may have turned out to hurt him. Cam Newton has fun when he plays
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Webb‚ Bobby Professor Hawk English 99 14 December 2011 Advertising or Brainwashing? How far will advertising companies go to get people to use their products? Often times they use celebrities‚ bizarre colors‚ loud audio‚ catchy phrases‚ and even animated themes to attract buyers. Their whole motive is to get the people to believe what they want‚ whether it be through lies‚ or even just half-truths. The advertising companies of today are willing to do anything necessary‚ to get we the people
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The 2009-2010 Doritos advertising campaign was one of the most liked commercials during the Super Bowl. For this advertising campaign‚ I explored‚ explained‚ analyzed and critiqued the “House Rules” Doritos commercial. This 30-second commercial cost Frito-Lay approximately 3 million dollars to air during the Super Bowl. This campaign was very successful in increasing the sales of their product. Frito-Lay is the proud owner of several different snacks such as Lays‚ Doritos‚ Cheetos‚ Tostitos‚ Ruffles
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sandwiches. For almost fifteen years‚ the Hardee’s franchise relied on the sexualization of women in their advertisements to sell their products. One such ad is their twenty fifteen Super Bowl ad‚ starring Charlotte McKinney. The ad is supposedly exhibiting Hardee’s new ‘All Natural Burger’‚ but I believe it is advertising something else entirely. The ad begins in a farmer’s market‚ with a waist up shot of McKinney‚ who appears to have her nudity obscured by a water hose at first‚ then other various
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history of advertising perhaps no other company has had such a strong and continuous impact on society through advertising. Not only have Coke’s ads been successful at selling its soft drinks‚ but decade after decade Coca Cola’s ads and campaigns have influenced our very culture by making their way into the hearts and minds of the consumers. A Brief Ad History In the 1920s Coca Cola shifted its advertising strategy‚ focusing for the first time on creating brand loyalty. It began advertising the soft
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COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir
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Since its creation in the early twentieth century the television has been used as a source for advertising. Especially in recent years with massively televised events such as the super bowl advertisers have paid exorbitant amounts of money on advertising by using celebrities and popular music as ways to show off their products. They should be allowed to use popular music in their commercials as is their freedom of expression. With the use of CDs becoming more irrelevant every day‚ and online
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