BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
Premium Coca-Cola Pepsi Cola
Marketing Concept of Coca cola The basic proposition of Coke’s business is simple‚ solid and timeless. When Coca cola bring refreshment‚ value‚ joy and fun to their stakeholders‚ then they successfully nurture and protect their brands‚ particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they
Premium Coca-Cola
Introduction Angry Birds‚ as a strategy puzzle mobile game developed by Finnish computer game developer Rovio Mobile‚ has now become worldwide. As a great successful game‚ first developed for Apple’s iOS and then transplanted to other touch screen-based smart phones. In this series‚ from the viewpoint of a mobile developer‚ I want to try to find out some of the how-toes by developing a similar game that runs on the Android operating system using the Game Maker Studio. In early 2009‚ Finland based
Premium Management Learning German language
I have always known that sugar is bad for the body‚ but I am shocked at just how much it actually does. I grew up eating candy and sugary cereals. My main type of soda was Sprite‚ which is slightly healthier for people than Coca Cola and Mountain Dew. As the years went on‚ I started to drink an abundance of Coca Cola and Mountain Dew with my friends when they would come over to hang out. I knew that I should have drank more water than pop‚ but I had no idea what kind of damage so much soda could
Premium Nutrition Caffeine Coca-Cola
INTRODUCTION Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. Created in Atlanta‚ Georgia‚ by Dr. John S. Pemberton‚ Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886‚ patented in 1887‚ registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899‚ The Coca-Cola Company began franchised
Premium Coca-Cola Soft drink
Cola Company‚ founded in 1886 in Atlanta‚ Georgia‚ is the premier soft drink producer globally. Besides manufacturing the famous Coca Cola‚ the company is responsible for bringing a variety of different products to the global market such as Fanta‚ Sprite‚ PowerAde‚ Dasani and Nestea. The Coca Cola Company is divided into two main sectors: the North American Business Sector and the International Business Sector. After selling its concentrates to the different bottling manufactures‚ Coca Cola frequently
Premium Dividend yield P/E ratio Stock market
Evaluation Essay: Applebee’s Recently some friends and I had lunch together and we went to no other place than Applebee’s‚ which is my favorite restaurant to dine at. Applebee’s is a well-known mid-priced casual restaurant that offers a wide variety of different foods to eat. I love the experience of dining at Applebee’s because the atmosphere is welcoming‚ the food is excellent‚ and the service is friendly. Applebee’s is a restaurant where you can get pretty much whatever you have a taste for
Premium Food Meal Restaurant
MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
Premium Coca-Cola
Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging
Premium Pepsi Marketing Coca-Cola
The Coca-Cola Company is a beverage company‚ manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves
Premium Coca-Cola