Nakita Tress Speech 1301 Tues. Thurs. November 30‚ 2009 The SPEEDO LZR RACER is made from a unique lightweight‚ water repellent‚ and fast-drying fabric that has been developed to reduce drag and help hold the swimmer’s body in a more streamlined shape. Following three years of research that included input from NASA‚ tests on more than 100 different fabrics and suit designs and body scans of more than 400 elite swimmers‚ Speedo has launched its most hydro-dynamically advanced - and fastest -
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Speedo innovation: Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster? Following the 2004 Athens Olympics‚ officials at swimwear giant Speedo had good reason to celebrate: Athletes clad in their latest suits at the time‚ called Fastskin FSII‚ won 46 medals in the pool. Yet when the company ’s in-house design team‚ Aqualab‚ gathered soon after the games at company headquarters in Nottingham‚ Britain
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Short Description Speedo is a specialise swimwear brand that is for everyone who loves spending time in the water as well as professional swimmers. The company was started in 1914 in Australia with a line of silk swimsuits‚ however‚ today they stand as one of the well-known companies that designs great swimsuits and accessories for everyone. From basic swimsuits and diving gear to top rated swimwear and goggles‚ as well as products used by professionals‚ Speedo is an ultimate destination for all
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A Market Plan in the Speedo International Limited Executive Summary Speedo International Limited manufactures swimwear of all types for recreation and also for competition. This marketing plan illustrates the strategies that the company is using in order to get retain its customers and to win others. It also illustrates the strategies that the company is employing in order to cope with the stiff competition that is in the market. Until some years ago‚ Speedo enjoyed an almost monopolistic business
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Promotion 18 4.6. Budgeted plan 23 V. Recommendation 25 VI. Referencing 25 Ellen Gandy (2012); “A new and improved Speedo swimsuit? Not for me‚ thanks”; London 2012‚ Olympic dairies; posted at 27th February 2012‚ access on 21st May 2012; available at 26 http://www.guardian.co.uk/sport/london-2012-olympics-blog/2012/feb/27/ellen-gandy-olympic-diary 26 Elizabeth Pears (2012); “Speedo UK seeks brand boost in run-up to London 2012 Olympics”;{online article}; prweek.com‚ posted at 25th January 2012
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SPEEDO INDEX Sr. No | Topic | Pg. no | 1. | Marketing Objectives | 1. | 1.2 | Ansoff Matrix | 1. | 1.3 | Unique Selling Proposition | 3. | 1.4 | Point of Difference | 4. | 1.5 | Point of Parity | 4. | | | | 2. | Marketing Program | 5. | 2.1 | Product | 5. | 2.1.1 | Lines to be introduced | 5. | 2.1.4 | Quality | 11. | 2.1.5 | Packaging | 12. | 2.2 | Promotion Strategies: | 14. | 2.2.1 | Online and Print Media Promotion | 14. | 2.2.1 | Outdoor Promotion | 16
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Mousetrap Vehicle Report My Mousetrap vehicle turned out to be pretty good and in great working condition. My ideas of simple machines were put to a test when I did this project. The Vehicle travelled exactly 12 feet as expected. Like everyone my vehicle was also made of wooden pieces and mousetraps. The materials used were : wooden pieces‚ wheels & axles‚ and a mousetrap. It took me exactly 10 days to make my vehicle completely and with the help of Mr. Evans‚ Evans‚ and Nixon it seemed
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alone affects you in many ways. Sometimes it’s good to be by yourself‚ and other times you need people in your life to help you. There are similarities and differences in the way the characters view being alone. First‚ in the poem‚ “The Sidewalk Racer‚” by Lillian Morrison‚ the author addresses the meaning of being alone by being the one and only single engine human automobile. She compares herself as being the driver and the wheel. The author is telling us that being alone is fun. This poem also
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Science Term 1 – Rubber Band Racer – Liam Gist A rubber band racer consists of a corflute base‚ a rear axle with rubber wheels and a front axle with plastic wheels. It is powered by a rubber band that can be wound around the rear axle and when released it propels the racer forwards. When the rubber band is wound around the axle it has elastic potential energy and when this energy is release it is transformed into kinetic energy that rotates the rear axle and wheels propelling the car forwards. As
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Competitors Framework of Porter’s Five Forces‚ give overall view’s on industry analysis for Speedo UK competitive market. Threat of new entrants is at minimum and even if there are‚ they are less likely to form threats to Speedo. As Threat of substitutes‚ hardly any form of substitute can be consider for swimwear. For both bargaining power of suppliers and buyers‚ Speedo is a big and strong brand in the market but must aware of customers’ price sensitivity and affected by low switching cost. The
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