Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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The nature of the supply chain Learning Points Understand what a supply chain is Gain an appreciation of the behaviour of supply chains Understand some of the issues with highly dispersed supply chains Supply Chain Management concerns… The relationships and flows between different operations Links between value-adding upstream and downstream processes All issues concerning product / service delivery from raw materials to end user Purchasing / Procurement Physical
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definitions • Supply chain management (SCM) The coordination of all supply activities of an organization from its suppliers and partners to its customers. • Upstream supply chain Transactions between an organization and its suppliers and intermediaries‚ equivalent to buy-side e-commerce. • Downstream supply chain Transactions between an organization and its customers and intermediaries‚ equivalent to sell-side e-commerce. Members of the supply chain (a) simplified view (b) including intermediaries
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2. (60%) Case: “The Great Inventory Correction” (please refer to textbook pp. 204-207). a) How has Altera modified its strategy? Why? b) Do you think Altera’s new strategy will be successful? What are some advantages and disadvantages of the new strategy? c) How do you anticipate Altera’s customers will react to this new strategy? What are advantages and disadvantages for Altera’s customers? d) What information does Flextronics have that its clients do not? Why? How can Flextronics leverage
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Recent Sci. Review Paper An Overview of Green Supply Chain Management in India Nimawat Dheeraj1 and Namdev Vishal2‚ Department of Mechanical Engineering‚ Singhania University‚ Pacheri Bari‚ Jhunjhunu‚ Rajasthan‚ INDIA Government Engineering College Jhalawar‚ Rajasthan‚ INDIA Available online at: www.isca.in (Received 19th March 2012‚ revised 27th March 2012‚ accepted 30th March 2012) Abstract The green supply chain management (GSCM) is a powerful way to differentiate a company from
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Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its
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Supply Chain Management Definition: Supply Chain Management is the discipline related to the management of the planning‚ manufacturing and operations necessary to bring a product to the market place‚ from the sourcing of materials through to the delivery of the completed product. The deciding factor in the success or failure of any given product is in the efficiency with which it can be brought to the market place. If the revenue derived from the sale of a product does not create a required
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Introduction E-LOGISTICS AND SUPPLY CHAIN MANAGEMENT 2007 Abstract With the development of e-logistic practices in the global IT industry‚ There is a strong curiosity of how e-logistic activities are actually Performed in well-established companies. Within this I am Elaborating some standards of e-logistics best practice and then compare them with the application of e-logistic strategy in Dell Inc ‚ a well known computer manufacturer and provider of computing solutions . The literature
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Supply Chain relationships and Supply Chain dynamics are topics that are closely related to each other. A discussed in Russell and Taylor (pgs. 426-427)‚ the bullwhip effect is a prevalent dynamic in supply chain management. Methods to decrease the bullwhip effect include: increased information sharing and coordinated forecasting. As has been noted before‚ the clothing company Zara is a good example of a well-designed supply chain system. Zara has been able to successfully keep information flow
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Q1. Consider the supply chain involved when a customer purchases a book at a bookstore. Identify the cycles in this supply chain and the location of the push/pull boundary. When a customer purchases a book from the book store‚ a complete supply chain cycle which involves procurement‚ manufacturing‚ distribution‚ replenishment and customer delivery takes place. The different supply chain cycles are quite separated in this case because each cycle occurs at the interface between two successive stages
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