MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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#35129755-8 I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact Keurig to survive‚ thrive and grow • Strong bargaining power from a supplier: MTS‚ being the only supplier for the K-Cup packaging line‚ has a control over the machine. Having no substitution plan in place‚ Keurig is forced to follow MTS’s request to fulfill the K-Cup manufacturing capacity. • Difficult to ‘reverse engineer’ the manufacturing technology: despite the alternatives
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Problem N°1 1.Formulate the null and alternative hypotheses. Null Hypothesis: The average (mean) annual income was greater than or equal to $50‚000 H_0: μ≥50000 Alternate Hypothesis: The average (mean) annual income was less than $50‚000. H_a: μ 30 we will use the z-test. As Ha:μ0.40 the‚ test is a right tailed z-test. The critical value for significance level‚ α=0.05 for a right tailed z-test is given in the table as: 1.645. Decision Rule: Reject H_0‚if z>1.645 3. Calculate the test
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----------------------- ‘Of all the emotions that drive us‚ fear is the strongest.’ ‘Vanity drives us‚ and can all too easily destroy us.’ wrongdoing mockery and humour risk and chance the search for happiness ‘Irony exposes the gap between the way things appear and the way they are.’ ‘The pleasures of pursuit are greater than the thrill of conquest.’ ‘It is the processes of argument and persuasion which most strongly engage us.’ the power and effects of love the power
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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Internal Quality Assurance Evaluation 2.1 Evaluate the importance of planning and preparing internal quality assurance activities. It is extremely important to plan and prepare for IQA activities to ensure that all requirements are met. A quality calendar and regular team meetings with a clear and concise agenda would ensure that any necessary points are addressed in manageable amounts. We are a small team and work closely together but unless we adhere to the above‚ things can get overlooked
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PHL to benefit from focus on packaging industry from EMs MANILA‚ June 29 (PNA) – The Philippines’ P500-billion packaging industry needs lots of improvement‚ but as global markets now look on emerging economies and as the country’s manufacturing sector resurges‚ the industry can expect higher revenues. Department of Science and Technology (DOST) Balik-Scientist Dr. Lejo Brana‚ who is also the founder of the Central Philippine Universrity (CPU) Packaging Center in Iloilo‚ in a briefing‚ said the
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Competitors 1.Detpak packaging pte ltd Its is a leading paper and board packaging manufacturer with over 60 years experience and also theirs global manufacturing and sales network includes Australia‚ Asia‚ United Kingdom‚ Europe‚ the Middle East‚ South Africa and North America. Detpak manufactures Ripple-Wrap™‚ the original corrugated hot cup‚ globally supplied and manufactured to safe and consistently high standards in our ISO 9001 and HACCP accredited facilities. In addition‚ our range of innovative
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Food Packaging Worksheet: Nutrient Claims‚ Nutrition Facts‚ and Ingredients This worksheet can help you learn how to read food packaging. What you will need : • This worksheet • A food package that includes nutrient claims‚ nutrition facts‚ and a list of ingredients • A handout that includes criteria for specific nutrient claims (ie‚ low sugar‚ reduced sodium‚ etc) Food item: Smoked Whole Almonds Great Value Brand How many servings are in this package? 16 What is the measurement
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