International Marketing Plan Semester 1 Team 2 Table of Content 1. Introduction 3 2. Macro analysis * Demographical analysis 4 * Economic analysis 4 * Social / cultural analysis 5 * Technological / ecological analysis 5 * Political / legal analysis 5 3. Market analysis * Competitive analysis 7 * Distribution analysis 7 * Customer analysis 7 * Industry analysis 9 4. Country
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CULTURAL ANALYSIS OF SOUTH KOREA Koryo (918–1392) and Choson (1392–1910) were the last two Korean dynasties. Korean immigrants and their descendants in Russia‚ China‚ and Japan use the names of those dynasties as a reference for their ethnicity. Despite the continued use of Choson as a self-name in North Korea‚ the Japanese convention of referring to the Korean nation by that name (pronounced Chosen in Japanese) can be offensive to South Koreans because of its evocation of Japanese colonization
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South Korea is located in East Asia. South Korea is East of China and West of Japan. South Korea is roughly the size of Indiana‚ United States of America. From the 7th century to the 20th century Korea acted as a single independent single country. In 1905 after the Russo-Japanese War Korea became a protectorate of Japan. In 1945 Japan surrendered Korea to the United States in WWII. After gaining control of their country Korea split into two countries. A Republic of Korea was set up in the
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strongly recommend to enter the South Korean market. Its economy has decent growth and relative stability: its inflation stays on the relatively low level. The most harmful issue can be a conflict with North Korea‚ that can affect further country’ development. To all intents and purposes‚ it is necessary to consider such factors as economical‚ financial‚ political‚ social and technological. I would relate political to one of the most sufficient. Talking about South Korea‚ political aspect is formidable
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CI Research: 1. http://geert-hofstede.com/south-korea.html 2. http://link.springer.com/article/10.1007/s10551-009-0095-z#page-1 What about South Korea? If we explore South Korean culture through the lens of the 5-D Model‚ we can get a good overview of the deep drivers of South Korean culture relative to other world cultures. Power distance This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities
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Compare and Contrast Essay (North Korea and South Korea) While North Korea and South Korea have some similarities‚ there are many differences. These differences will make people wonder how they ever even worked together as one country. After World War II‚ the country that was known as one split into two. The United States was influencing the south and the soviets were influencing the north. As a result‚ the two countries are now governed differently and have many differences in government
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North & South Korean Relationship Korea is the only country in the world that is still in the ceasefire state. After the fall of the Berlin Wall in 1989 (History Channel)‚ Korea remains the only country that is divided into two states with different political systems. There has been constant tension between South Korea and North Korea throughout the history. Although there have been some years‚ under different diplomatic policies of the government‚ during which North Korea and South Korea displayed
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more complex in recent years? 4 2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6 3. Besides market entry strategy and marketing mix‚ what other aspects of the planning process should Apple consider before entering the South Korean market? 8 4. Discuss the relative pros and cons of each of the marketing mix elements Apple might consider implementing in its strategy
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with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application‚ but also from its alternative perspective on strategic planning in South Korea. This report helps executives evaluate strategic investment and entry alternatives in South Korea. As the editor of this report‚ I am drawing on a methodology developed at INSEAD‚ an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along
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Investment South Korea is a role model country that has‚ over the past 40 years‚ successfully evolved into a country of notable economic growth. Possessing a highly achieving educational system‚ South Korea has emerged from a low-income‚ low education region to a thriving nation of scholarly professionals. High levels of education‚ a substantial domestic economy‚ and excellent profitability are elements that make South Korea an attractive site as a foreign direct investment. South Korea is recognized
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