(Bibliography)……………………………………………………………page I Executive Summary PepsiCo is a multinational corporation that expanded into Canada in 1934. The company opened the first of its many future bottling plants in Montreal‚ Québec‚ and it is‚ at present‚ the leader of the Soft Drink Market in Canada. In order to maintain its competitive edge in this market‚ PepsiCo Canada is faced with an important and complex problem: How can the company properly implement marketing strategies for the famed “Pepsi Challenge” in order to increase
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goals. “Bubble buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 10 milion people (targeted) with a forecasted sales growth prospect of 10% over the next 5 years (tk100 crore profits)‚ while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture
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Introduction Case studies allow understanding and analyzing‚ the business scenario in better way. They help to facilitate learning and building strategies while one is working. The following report highlights three cases‚ Shimla dairy‚ The Cola Wars and Starbucks. Different tools for analyzing these cases can be applied in order to understand them in a better way. Some of the tools are: - * PEST Analysis * SWOT Analysis * Advantage of first mover * Barriers to entry * Buyers
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tremendous growth potential if it is given the proper backing. [pic] Currently‚ of an estimated one million metric tons of cold beverages sold in Pakistan each year‚ 90% represent carbonated soft drinks (i.e.‚ sodas‚ of which most of them are colas). There are two major names in the carbonated soft drink sector of the beverage industry of Pakistan i.e. PepsiCo and Coca Cola. Amrat Cola is another brand‚ which‚ although nowhere near the two market leaders‚ has still established something of a market
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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companies outside of the soft drink beverage industry. • Sold a 12 ounce bottle for 5-cent when their competition sold a 6 ounce bottle for 5-cents. Opportunities • Investment in international market- China‚ Japan‚ and Mexico tap into Coca-Cola existing market. • Conduct a Pepsi Challenge in Indonesia. They have a high population‚ the median age is 18 and they consume only four Coca-Cola a year. • Increase the price of their 12 ounce can Threats • Alternatives to soft drinks - natural fruit smoothies
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include a breakdown of how they are able to apply to Porter’s five forces. For example‚ it is evident after reading this case that the soft drink industry is an extremely profitable one (especially for Coke and Pepsi). The reasons for this were discussed in class‚ and I will quickly explain each: There are great barriers to entry when trying to dive into the soft drink industry‚ and because of this companies who have a competitive advantage will make it rather difficult for a new competitor to enter
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Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
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Punch was bought out by RJ Reynolds (RJR) Company‚ Del Monte‚ who expanded distribution channels and introduced new flavors‚ Proctor and Gamble‚ who established the gallon bottle as a leading juice drink package and distributed at supermarkets and retail outlets via its bottle network in the carbonated drink aisle and independent food broker and warehouse networks in the juice aisle‚ and lastly Cadbury Schweppes‚ PLC (Kerin‚ 2007). In 2004‚ three Cadbury Schweppes‚ PLC business units—Dr Pepper/Seven
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