Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR: Managerial Operational Reflective (role of analysing changing social values to adjust to organisations‚ standards and values of social responsibility and is aimed at influencing the dominant coalition). Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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1.1 Describe the evolution of PR from its inception to today. Public relations can represent the needs‚ interests and desires of the organizations various publics/stakeholders to management and then back from management to them‚ explaining the management’s perspectives. It opens a dialogue between an organization and the publics it affects. The study of public relations has generally been led by the United States and can be viewed through five states: The beginning of PR (1600-1799)‚ Communicating/Initiating
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THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION‚ WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion‚ attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing
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1.0 Definition of Public Relations The concept or idea of specifically defining the term public relations (PR) can be a seemingly impossible task that is by no mean concise. Public Relations mean many different things to different people. Public Relations or PR‚ in short‚ is quite subjective depending on what your intent or overall goal is for communicating or promoting certain information to groups of people. Viewed as a professional endeavor‚ public relations are most often defined as the management
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stakeholders‚ covering suppliers‚ employees‚ shareholders and environments‚ all is not gone as the statement‚ especially in the case of employee relations at Wal-Mart. If enter ’Wal-Mart’s employee relations’ in Google search‚ countless lawsuits and issues regarding to its workforce will be brought up. It is evident that Wal-Mart suffers from infamous employment relations and workplace unfairness. Compare to the minor favor of employees’ right‚ which includes the wages‚ working hours‚ union activities and
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations‚ profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century‚ mainly in the United States‚ but its foundation can
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Chaymae Samir SciencesPo Paris Campus de Menton Foreign Policy Making in the Middle East Research Paper Subject : « The Concept of Honor in International Relations : the personalization of the state » INTRODUCTION “Political units have their amour-propre‚ as people do” Raymond Aron. As the Greeks understood better human motives‚ Socrate in his Republic identifies three psychic drives: spirit‚ appetite and reason. Socrate attributes many vigorous and competitive characteristics
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