IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja‚ [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics‚ such as peer-pressure‚ friend recommendations‚ and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities
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In today’s business world‚ social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter‚ but as defined by the Merriam-Webster dictionary‚ social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through
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especially social values. Whether it be new technology‚ changes in the economy‚ or new understandings‚ values never stay the same. Nothing reflects these values more than advertising and trying to appeal to the peoples need to “fit in” with the values of society. Since the beginning of advertising the sellers are trying to find ways to make the consumers buy into their goods or services and there is no better way than to reflect on how people’s attitudes and beliefs are focused. Changing social values
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Social networks are new way of staying in touch with whole word. Public sharing of private lives has With the evolution of the Internet‚ the life of a normal man in the towns changed from just a mere worker from a social person‚ an artificial social person‚ sometimes a natural social person. Internet changed many things‚ I am sure I need not speak much about it. But a special innovation which it brought about was the social networking. Basically social networking means a way in which one can
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1. Failure to conform to social norms There can be no keener revelation of a society’s soul than the way it treats its children – Nelson Mandela Nowhere else we will find such an utter disregard for social norms as in the case of marketing tobacco to children. It is long proven that tobacco consumption has a harmful impact on kids. In spite of numerous settlement suits and laws that have been framed to curtail tobacco marketing to kids‚ marketers continue to entice and addict kids (16). The consequences
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Is facebook and other social media suitable advertising measures for companies today? Background Over the past few years our economy has not fared so well. Businesses had to devise plans to keep customers and attract new customers‚ whichever way possible. Companies had to come up with better ways of advertising‚ and by keeping up with the global trends‚ they realized that technology has evolved so much that many people spend most of the time at a computer or are on their cellphones. The companies
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Social media: does it fit in the marketing mix? In recent years marketers have taken notice of the new phenomenon known as social media. This new “craze” has swept the general public of the world‚ and left marketers and advertisers with questions. How does all this fit in the current marketing mix? In the following paragraphs I would like to discuss three similarities and differences that social media holds with traditional advertisement. The first‚ and probably most obvious‚ is the similarity
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Ethics and social responsibility can be seen as the moral obligation of advertisers not to violate our basic economic assumptions even when there is no legal obligation. (2570 words) Violating our basic economic assumptions happens in advertising everyday and consumers are well aware of it but it doesn’t mean they are not influenced by it. This essay focuses on the reasons why some companies have chosen to improve ethics and social responsibility to further improve its image as a reputable company
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CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES An Exploratory Analysis of Six Holding Companies’ Annual Reports David S. Waller and Roman Lanis ABSTRACT: The corporate annual report has become more than a mandatory financial report for public companies‚ with many companies also using it as an important marketing tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world‚ many publicly listed companies‚ including advertising agencies
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and Advertising in Relation to Social Media Social media in the last few years has exploded‚ catching the interest of businesses and people a like. Social media is clearly an effective way to communicate when millions of people are apart of it. But even as successful as social media sites like Facebook and LinkedIn are‚ marketing to such a diverse and wide audience can be challenging none the less. The ideas of identity and personalizing something that’s “yours”‚ are some tools that social media
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