Table of Contents 1 Executive Summary 4 2 Introduction 5 2.1 Objectives of study 5 2.2 Methodology 5 3 Background of the New Downtown 5 3.1 Branding Marina Bay from URA’s Perspective 6 3.2 Political Support and Marketing 6 3.3 URA’s efforts to brand MBFC 7 4 Market Positioning of MBFC 7 4.1 Type of Tenants 8 4.2 Complementarity and Compatibility Among Tenants 8 4.3 Occupancy Rate 8 4.4 Rental Prices vis-a-vis Traditional CBD 9 4.5 Positioning Strategy of MBFC: Product Leadership 10
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WRITTEN PAPER : “Tell me what you pay attention to and I will tell you who you are.” – Jose Ortega y Gasset In my paper I write about a quote from Jose Ortega y Gasset: “Tell me what you pay attention to and I will tell you who you are”. Jose Ortega y Gasset (9 may 1883-18 octomber 1995) was a Spanish liberal philosopher and assayist working during the first half of the 20th century. His influence was considerable‚ not only because many sympathized with his philosophical writings‚ but
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" I like ideas‚ especially movie ideas‚ that you can hold in your hand. If a person can tell me the idea in twenty-five words or less‚ its going to make a pretty good movie." Steven Spielberg. ’ For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films‚ with the hope of creating awareness among the public. As merchandising
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Novelist Marina Warner in her article ‘Game on’ (2005) highlights the ways in which artists engage with play in making their artwork and how ‘’artists are increasingly searching for new forms of representation through play-acting and make-believe’’ (Warner‚ M. ‘Game On’ 2005). She states that numerous contemporary artists are intrigued with the idea of childhood play and this has ‘’never been as central to artists’ enterprise as it is today’’ Warner makes references to Surrealist art in relation
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So You Want to Lead an Orchestra? 1. Describe the orchestra’s pay structure in terms of levels‚ differentials and job- or person-based approach. I believe the orchestra has a highly hierarchical pay structure‚ with many pay levels and large pay differentials between pay levels. It also seems to be more person-based than job-based structure (considering lowest paid Violin II receives less than half of the pay of the highest paid Violin II). 2. Discuss what factors may explain the structure. A
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universal concepts to create challenging themes and highlight the concerns of life and society. Distinctive ideas and techniques are presented in Dawe’s poetry and this is evident in the poems “Enter without so much as knocking” and “Weapons Training”. Theme: Life Cycle In ‘Enter Without So Much As Knocking’ Dawe especially develops the central theme of life as a cycle. He conveys the cycle of life as being born into this world pure-minded only to become tainted and die tainted. The epigraph begins
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Marina Abramović is considered to be an outstanding and controversial performance artist. In 1974 she performed one of her most memorable works called “Rhythm 0”. The performance lasted 6 hours‚ there where 72 different objects placed on a table. She also had the instructions on it‚ which stated “Instructions. there are 72 objects on the table that one can use on me as desired. Performance. I am the Object. During this period‚ I take full responsibility”. At the beginning the audience was playful
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Everyone is mystified as to why there is so much cancer now yet when you look at who’s getting cancer and where it is predominately a problem it is not difficult to find the reasons why. Today the food we eat has changed and so has the rate of cancer in western developed countries where it is highest. Today we suffer from a different set of health problems than 50 to 60 years ago and cancer is one of the main ones. What we eat determines our state of health. Most patients who are successful in healing
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“Poetry helps us to see ourselves and our world more clearly”‚ the poem “Enter Without So Much as Knocking” by Bruce Dawe‚ published in 1950 is true to this quote because it is outlining the passage from the hospital to the grave. It makes the reader realise that when you die you will eventually be forgotten‚ unless you have made an impact on the world. The persona in the poem is the man who’s being spoken about because it’s about his life‚ making him the subject matter. Dawe is a voice for the
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highest among 18- to 25-year-olds (Fishburne‚ Abelson‚ & Cisin‚ 1980)” (Jeffrey Arnett‚ 342). There has been some psychological studies done on why music is so much better when a person is “high.” In Vannatta’s article‚ “Why Marijuana Makes Music Sound So Much Better‚” she explains the psychological effects and reasons of why that “high” feeling you get makes music more enjoyable. According to her article‚ “The corpus callosum connects the two hemispheres of the brain. THC‚ the active ingredient in marijuana
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