4050 SEPTEMBER 18‚ 2009 TIMOTHY A. LUEHRMAN JOEL L. HEILPRIN Mercury Athletic Footwear: Valuing the Opportunity In March 2007‚ John Liedtke‚ the head of business development for Active Gear‚ Inc.‚ a privately held footwear company‚ was contemplating an acquisition opportunity. West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel had recently announced plans for a strategic reorganization. The plan called for a divestiture of certain non-core
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Gatorade: The G Series Mustafa Hamade‚ Mike Militello‚ Mahmoud Farhat‚ Salmaan Ahmad‚ Aqueelah Abdullah‚ Somaya Elkattan Marketing 352-002 Chris Samfilippo 12/14/2010 Table of Contents Introduction………………………………………………………………………………..3 Executive Summary……………………………………………………………………….3 History……………………………………………………………………………………..3 Previous Marketing Strategies…………………………………………………………….6 Product Placement………………………………………………………………………...9 Gatorade’s Objective: Reverse Market Share Loss……………………………….……..12 Poor
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| THE FILM INDUSTRY | Economics for Managerial Decision Making | Research Paper Fall 2011‚ Term2 | | 12/7/2011 | | Authors: Praveen Menon Introduction: The film industry consists of the technological and commercial institutions of filmmaking: i.e. film production companies‚ film studios‚ cinematography‚ film production‚ screenwriting‚ pre-production
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REPORT OF PSYCHOLOGICAL ASSESSMENT Confidential Material NAME: Sebastian Smith DATE OF BIRTH: 5/8/1985 CHRONOLOGICAL AGE: 16 years 3 months PARENTS: Mary Smith & Sebastian Smith GRADE: completed ninth grade DATES OF ASSESSMENT: 7/17; 7/27/01 DATE OF REPORT: 8/3/01 INDENTIFYING DATA AND REASON FOR REFERRAL: Sebastian is a 16 years 3 months old Caucasian adolescent‚ who was referred for a psychological evaluation to determine his current cognitive and emotional status. Sebastian has a long
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Management‚ 10e (Robbins) Chapter 7 Foundations of Planning 1) Planning is concerned with how objectives are to be accomplished‚ not what is to be accomplished. 2) Planning provides direction to managers and nonmanagers alike. 3) Even without planning‚ departments and individuals always work together‚ allowing organizations to move efficiently toward its goals. 4) Research indicates that nonplanning organizations always outperform planning organizations. 5) Goals are the foundation of organizational
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Eleanor Baxter Research Proposal (FAD 186) Introduction I am going to introduce my final major project as a Stop Motion animation working for the Brand Lego. I will be researching the company deeply using the statistics over the last few years to establish what is needed to improve sales and what will help promote recent Themes within the brand using some of the criteria they use to promote themselves such as campaigns on upcoming films like ‘Star wars‚ Teenage mutant ninja turtles
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1.) In this article it is discussed that the Denver Parks and Recreation is offering discounted tickets and lesson and rental packages at a extremely low rate to children ages 7-17. As an avid snowboarder this article caught my eye. The youth in the extreme sports of skiing and snowboarding is our future. As John Martinez; Director of Outdoor Recreation says‚ “ In a time where children are playing behind their screens instead of playing outside‚ it’s imperative that there is an outlet for them to
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Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently
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Executive summary Red Bull GmbH (Red Bull) is an Austrian company founded in 1984‚ which produces in distributes energy drinks. Between 2003 and 2008‚ before the global recession‚ the energy drink industry had explosive volume growth rates of 17 % on the total market. The primary market‚ North America accounted for a 35 % increase in that period1. However‚ the recession in 2008 caused the growth rates to decrease significantly. Even though the energy market outperformed the general soft drink
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