"Singapore airlines marketing research" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Best Essays

    institute of management | Singapore AirlinesMarketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation and analyze

    Premium Marketing Singapore Airlines Airline

    • 3568 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Singapore Airlines

    • 8759 Words
    • 36 Pages

    The research register for this journal is available at http://www.mcbup.com/research_registers/tdev.asp The current issue and full text archive of this journal is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords AirlinesSingapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic

    Premium Singapore Airlines Airline

    • 8759 Words
    • 36 Pages
    Powerful Essays
  • Powerful Essays

    Singapore Airline

    • 2340 Words
    • 10 Pages

    attrition. After the Singapore Girls start flying‚ they are carefully monitored for the first 6 months‚ through a monthly report by the in-flight supervisor. At the end of the probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any other airline and almost twice as

    Premium Singapore Airlines

    • 2340 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Singapore Airlines

    • 275 Words
    • 2 Pages

    Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore

    Premium Singapore Airlines Singapore

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Singapore Airlines

    • 1170 Words
    • 5 Pages

    Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚

    Premium Singapore Airlines Airline Malaysia Airlines

    • 1170 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Singapore Airlines

    • 1093 Words
    • 5 Pages

    Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario‚ technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete effectively

    Premium Airline

    • 1093 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Singapore Airline

    • 2149 Words
    • 9 Pages

    | | |Assignment Cover Sheet | |Lecturer’s Comments Form

    Premium Singapore Airlines Airline Flag carrier

    • 2149 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Singapore Airlines

    • 7265 Words
    • 30 Pages

    The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 15‚3 A case study of service failure and recovery within an international airline David Bamford Manchester School of Management‚ UMIST‚ Manchester‚ UK‚ and 306 Tatiana Xystouri Ministry of Finance‚ Nicosia‚ Cyprus Abstract Purpose – This paper seeks to examine the

    Premium Service system Service Customer service

    • 7265 Words
    • 30 Pages
    Powerful Essays
  • Satisfactory Essays

    Singapore Airlines

    • 540 Words
    • 3 Pages

    CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand

    Premium Airline Singapore Airlines Malaysia Airlines

    • 540 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Singapore Airlines

    • 1923 Words
    • 8 Pages

    Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and

    Premium Singapore Airlines Airline Customer

    • 1923 Words
    • 8 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50