INDRA NOOYI INTRODUCTION Indra Krishnamurthy Nooyi(born 28 october 1956) is an Indian-American businesswoman who is currently the Chairman and CEO of PepsiCo which is the world’s second largest food and beverage business in terms of net revenue. She is one of the World’s 100 Most Powerful Women as ranked by Forbes magazine. In 2014‚ she was ranked 13 in the list of Forbes World’s 100 most powerful women. Early life and career Nooyi was born to a Tamil Family in Madras (presently Chennai)
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1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing‚ mainly because of the increased per capita consumption‚ which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national‚ regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year‚ but less than 1% of them
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saturated with more traditional potato or corn based snacks. Market research confirmed there was a clear opportunity to develop a wholegrain snack for the health conscious consumer. ( "The Grain Waves dream comes true on TV"‚ 2010 ) So The Smith’s Snackfood Company which was the leading player in Australian sweet and savoury snacks industry ‚ accounting for 38% value share (see appendix 1)‚ seized the moment and developed Grain Waves – a new‚ wholegrain snack that not only tasted good but was also better
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MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products‚ ready-to-eat
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Golden Enterprises‚ Inc. (the "Company") is a holding company which owns all of the issued and outstanding capital stock of Golden Flake Snack Foods‚ Inc.‚ a wholly-owned operating subsidiary company ("Golden Flake"). Golden Enterprises is paid a fee by Golden Flake for providing management services for it. The Company was originally organized under the laws of the State of Alabama as Magic City Food Products‚ Inc. on June 11‚ 1946. On March 11‚ 1958‚
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York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry they introduced two dips‚ the Jalapeno Bean Dip and
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save time. Sit down breakfast culture is now replaced by on the go cereal bars an increasing number of consumers treat breakfast as an on the run or to go. Protein Bars definitely would draw attention of the health conscious target market. Wheaties Snack Mix: All-day snacking replaces sit-down
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as merely a beverages company in Pakistan‚ Pepsico has since brought over many of its snack foods products to the country‚ and began manufacturing many of them in 2006‚ starting with its popular Lays brand. The Lahore-based factory that manufactures these chips now employs well over 1‚000 people and has been growing “in the high double digits” according to Qasim Khan‚ rapidly growing into becoming the largest snack food brand in the country. Khan attributes the company’s success not just to its highly
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widely available‚ all the variants give the same sensory experience. Brand Character Youthful‚ contemporary‚ appealing to teenagers - but should not alienate older age groups. Source of business Filled bars‚ hybrid chocolate bars‚ and other sweet snacks (e.g. ice cream Twix) 2 Writing a Brief for the Advertising Agency: TWIX Aim of Communication * To raise saliency of the TWIX core brand‚ to generate greater brand loyalty and increased purchase frequency. * To celebrate TWIXness by demonstrating
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sell the products. 3 Promotion 3 Bibliography 4 Back ground: Frito Lay Canada is a member of PepsiCo Incorporation‚ the company is the largest snack food manufacturer in Canada with six plants across the country. There are about 50 thousand employees of the company all over the world‚ the mission of Frito Lay is that “creating the high-quality snacks our fans deserve‚ while caring for our people‚ communities and the environment we share” (Our Mission). To maintain the position of the company in
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