Topic: Creativity in Advertising Outline 1. The Definition of “creativity”. 2. How creativity helps advertising. 3. How to measure it. 4. High levels creativity vs. low levels creativity. 5. Conclusion‚ my idea. It seems that verybody is talking about creativity today‚ especially when it comes to advertising. This article discusses the definition of it‚ and asks how creativity helps advertising‚ how to measure it‚ and gives some examples to show what is a high levels creativity and what is a low
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Name: Pan Lin Course Title: Communication to & with the Media Assignment Title: Media plan for New Oriental Education & Tech Grp Date: Dec 6‚ 2012 EXECUTIVE SUMMARY New Oriental Education & Tech Group is a largest provider of private educational services in China. New Oriental has developed a complex and diverse media plan to help company for increase intake of students and provide more information to our shareholders. This plan is anticipated to reach out to China ’s target market‚ which
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aseptic packaging market. In 2005‚ its net sales income was about 8.1 billion Euros. In 1985 Tetra Pak officialy entered China and founded Tetra Pak China Ltd. Co. Was founded in 1985. Based in Hong Kong initially‚ it set up representative offices in Shanghai and Beijing in 1993. By 2002‚ Tetra Pak had occupied nearly 90% of China’s aseptic packaging market‚ after becoming the largest soft packaging supplier. With the rapid development of China’s soft drinks and dairy produce markets‚ Tetra Pak won many
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stock aggregate volume change. Asia and emerging market certainly grew. Hong Kong Exchange had grown 3.5 times bigger than it was in 2001. Since Shanghai exchange restarted its operation in 1990‚ Shanghai Exchange isn’t comparable with that of 1991‚ but it also had developed as much as Hong Kong Exchange at its volume. Approximately 2400 billion USD of Shanghai Exchange is 6th biggest in the stock exchange industry as of 2011 end. Another significant exchange is BM&F Bovespa. It is Brazilian exchange
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Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States‚ we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China
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Policy and Regulations on China Real Estate Investment China is a country in the middle of a transition from a less developed country into a strong and highly developed country. Business opportunities attract many real estate investors trying to get a piece of this giant cake. There are however some obstacles preventing investors to enter the Chinese real estate market. The business environment is confusing at first and might be very different to the Western way of doing business. The Chinese real
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it had an 86 per cent brand share by 2000‚ more than double the combined sales of Lucozade’s energy and sports brands. There are two different types of Red Bull in Shanghai. The normal‚ golden one sells for 5.5 yuan. The taller and blue one sells for 6.6 yuan. Red Bull can be found in almost all of the supermarkets in Shanghai. We can either buy it at a local area convenient store or a big and high end supermarket. Coca Cola and Pepsi launched their own energy
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Procurement process and Vulnerability Analysis There are main five dependence dimensions in the article--A typology of vulnerability scenarios towards suppliers and customers in supply chains based upon perceived time and relationship dependencies. The time dependence dimension refers to the instance when the companies have a time-based need or synchronization of their mutual business activities and the social dependence refers to the interaction between two companies‚ which is often based upon
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outsourcing hotel food and beverage services’‚ International Journal of Contemporary Hospitality Management‚ vol. 12‚ no. 4‚ pp. 256-261. (print version) Lam‚ T & Han‚ MXJ 2005‚ ‘A study of outsourcing strategy: a case involving the hotel industry in Shanghai‚ China’‚ International Journal of Hospitality Management‚ vol. 24‚ no. 1‚ pp. 41-56. (fnb10) Wood‚ RC 2007‚ ‘The future of food and beverage management research’‚ Journal of Hospitality and Tourism Management‚ vol. 18‚ no. 3‚ pp. 28-45. (fnb5)
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exploration vehicle‚" which is expected to replace the shuttle. e) The port of Yangshan‚ 90 miles from Shanghai‚ opened the first five berths of its shipping facility in December of 2005. This is the first phase of investment‚ with plans to have as many as 50 deepwater berths by 2020 to provide shipping capacity to the Shanghai region. The Shanghai International Port Group‚ owned by the Shanghai municipal government‚ is the sole operator of the berths. f) December 9‚ 2005‚ marked the last day that
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