Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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*IMPACT OF INFORMATION TECHNOLOGY IN BUSINESS COMMUNI*CATION We are in the midst of a third major revolution in human civilization. First there was the Agricultural Revolution‚ then the Industrial Revolution‚ and now we are in the Information Revolution. Information and communication technology and a world wide system of information exchange has been building growth for over a hundred years and physical technology and industry is not slowing down in growth - rather it is accelerating. Information
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Business and Management Review Vol. 2(1) pp. 01 – 06 March‚ 2012 Available online at http://www.businessjournalz.org/bmr ISSN: 2047 - 0398 An Exploratory Study on Adoption of Electronic Banking: Underlying Consumer Behaviour and Critical Success Factors. Case of Nigeria. Alhaji Abubakar Aliyu Department of Technology Management‚ Faculty of Technology Management‚ Business and Entrepreneurships‚ Universiti Tun Hussein Onn Malaysia‚ 86400‚ Parit Raja‚ Batu Pahat‚ Darul Ta’zim‚ Johor‚ Malaysia
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In the package delivery business‚ information technology has transformed the industry by allowing companies like UPS to operate in a near real time environment. The speed of delivery has increased through the use of computer systems which connects companies directly to their customers. According to Laudon (2013)‚ by utilizing technology such as bar-coded labels and handheld communication devices like the UPS Delivery Information Acquisition Device (DIAD) companies can plan for the most efficient
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ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Small and Medium Enterprises Development in Bangladesh: Problems and Prospects A.K.M. Helal uz Zaman* Md. Jahirul Islam** Abstract Small and medium sized enterprises (SMEs) are playing increasingly important role as engines of economic growth in many countries including ours. SMEs provide low cost employment opportunities and render flexibility to the economy. Many of the SMEs are engaged in export activities suggesting that they are
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1. What does it mean to live in the "digital age"? B. Living‚ working‚ learning‚ and playing in a digital world 2. Why do we consider technology invasive? B. Technology is so pervasive that we believe we cannot live without it 3. How long did it take for iPod to penetrate a market audience of 50 million people? B. 3 years 4. What percentage of today’s Fortune 500 companies are technology companies? B. 10% 5. What is the difference between how you would purchase technology compared
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Information Technology Introduction According to Ford (1992)‚ Information technology is the development‚ implementation‚ and maintenance of computer hardware and software systems to organize and communicate information electronically. In this paper‚ I will discuss what is information technology‚ current problems in IT‚ how to protect information in an IT environment‚ and the effectiveness of the protection. What is information technology? Information Technology (IT) is concerned with the use
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ROLE OF INFORMATION TECHNOLOGY IN BANKING SECTOR Information Technology (IT) concerns with technology that treats information. Through a microelectronics-based combination of computing and telecommunication‚ IT acquires‚ processes‚ stores and disseminates vocal‚ pictorial‚ textual and numerical information. Remarkable innovations in the field of information technology has been deciding and changing the way we live and the nature of economy. E-Commerce refers to exchange of goods and
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Introduction IT or Information technology is a term that encompasses all forms of technology used to create‚ store‚ exchange‚ and use information in its various forms of business data‚ voice conversations‚ still images‚ motion pictures‚ multimedia presentations‚ and other forms‚ including those not yet conceived. It’s a convenient term for including both telephony and computer technology in the same word. It is the technology that is driving what has often been called "the information revolution." The
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INFORMATION TECHNOLOGY Introduction: In simple words Information Technology can be described as the solutions used to manage data‚ information and knowledge‚ the Industry that provides solutions around those solutions‚ and the organizations‚ within companies‚ that are made up of the IT professionals that come from that industry. But in a complicated sense‚ it is the acquisition‚ processing‚ storage and dissemination of vocal‚ pictorial‚ textual and numerical information by a microelectronics-based
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