of total quality management in service sector. It also reports on means to achieve total quality in service sector. There are various dimensions of quality are present to measure it. This paper looks on these dimensions and also addresses the Quality assurance system which is used to get assurance of standard quality. The paper also discuss about the various quality standards used by service sector and principles of ISO 9000:2000. Problem Statement: Whenever the concept of total quality management
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Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
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Mismanagement of Customer Loyalty Part A. Basic Concepts and Ideas 1. Although the best customers are often defined as the loyal ones‚ it has been found that loyal customers don’t generate the high profits companies assume they do. The relationship between loyalty and profitability is actually much weaker and more subtle than proponents of loyalty programs claim. 2. Companies need to look beyond customer loyalty alone‚ and instead find ways to measure the relationship between loyalty and profitability
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choosing a particular good or service – and every consumer will have a different hierarchy of determining factors based on their own personal preferences and view points. The aim of this study is to better understand the purchasing behaviour of consumers on commercial airlines – specifically‚ when choosing an airline to fly with. It is important to understand these determining factors as it will help marketers decide on the content of marketing collaterals for airline consumers. A better understand
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EXECUTIVE SUMMARY Customer service is the service provided to customers before‚ during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. Bad customer service can generate complaints. It can result in lost sales‚ because consumers might take their business to a competitor. Good customer service involves developing bonds with customers‚ hopefully leading to long term relationships. It
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“COLGATE DISTASTEFUL TOOTHPASTE” CASE STUDY Case Overview:- Colgate is a very well known company in the United States and is remembered for its toothpaste. It not only specializes in personal care but in household care as well. They are not only into oral care but in personal care‚ home care and pet nutrition as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada‚ France‚ and Germany.
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affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. |Organisation type |Name of organisation |Description of products and services | |Commercial |United
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1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation Microsoft Sells and makes a variety of computers
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Providing customer service Since our restaurant can exists only because of customers‚ and in particular repeat customers who voluntarily choose to return here and spend their money and time to our food‚ beverage and service. Without our customer we don’t have a restaurant‚ they are the only reason we are here. As a result‚ taking care of our customers is our highest priority‚ in fact a privilege‚ never an interruption. At our restaurant the customer always comes first. b. Dealing with customer complaints
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Int. J. Services‚ Economics and Management‚ Vol. X‚ No. Y‚ xxxx Service quality‚ image and loyalty towards Malaysian hotels Tat-Huei Cham* Faculty of Accountancy Management‚ Universiti Tunku Abdul Rahman‚ Bandar Sungai Long‚ 43000 Kajang‚ Selangor‚ Malaysia E-mail: jaysoncham@gmail.com *Corresponding author Yalini Easvaralingam Faculty of Business‚ Communications and Law‚ INTI International University‚ 71800 Putra Nilai‚ Negeri Sembilan‚ Malaysia E-mail: yalini.easvaralingam@newinti
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