Intro a. Opportunities to access customers and markets b. Opportunities to improve availability c. Opportunities for business efficiency d. Search engines e. Promotion on websites and links f. How did these benefits help the business to change the marketing mix into 7p’s A. Opportunities to access customers and markets The most plane tickets for KLM are sold online so it is important that the website has a good access. On the website KLM has ticket‚ plane and in-flight information.
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internet search‚ cloud computing‚ and advertising technologies. It hosts and develops a number of internet-based services and products‚ and generates profit primarily from advertising through its AdWords program. Its mission is to organize the world’s information and make it universally accessible and useful. Some of its many successful products are Gmail‚ Google Chrome‚ Google Docs‚ Google Earth‚ and Youtube. Co-Founder Sergey Brin and CEO Larry Page‚ created their own search engine in 1996‚ known
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Strategies for Google Inc. 5 Better Search Engine: 5 Improve web-based productivity applications: 5 Cloud Computing: 5 Real Time Search: 6 Views (strategy suggested): 6 New Strategies for GOOGLE INC. 7 Reference 8 GOOGLE INC. STRATEGIC ANALYSIS INTRODUCTION: Google has been starting its business as the search engine industry leader through innovation and product development. Google consist of the external environment for the internet search engine industry and also the financial
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Stephen Jones Google in China Google is the fastest growing Internet search engine company. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”(International Business: Competing in the Global marketplace‚ pg 148-149) They have a mantra of “Don’t be Evil.” Google started this mantra to be the main message to show consumers they would not compromise the integrity of its search results. This case reviews the situation under which Google was required
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to the uncensored search engine Google.com.hk? As far as I am concerned‚ Google didn’t have the ethical right to direct its Chinese users to the uncensored search engine. First of all‚ when Google began to operate in China in 2006‚ it signed the contract to agree to censor information from sensitive topics related to politics and illegal information that had been banned from Chinese government. However‚ Google has violated the agreement by operating Google.com.hk search engine which is not subject
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e-Business Plan: Competitor Analysis Every business has competition and prospective business owners ignore competitors at their peril. Unless a business has an absolute monopoly on a life-essential product‚ there will be competitors offering alternative and substitute products and services. That level of competition is revealed in the competitor analysis section of your e-business plan. A competitor analysis is an important requirement in any business plan because it (a) reveals the firm’s competitive
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its user traffic came from outside the US. Though Google.com was accessible to Chinese users‚ there were many issues related to many of Google’s search contents being blocked by Chinese regulations and slow unreliable service. Realizing the potential for growth in the Chinese market‚ Google attempted to purchase a minority stake in the Chinese search engine company Baidu. However‚ Chinese law prohibited Google from holding more than a minority stake in Baidu therefore; the next logical step was to
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"Push" strategy‚ also known as high pressure tactics‚ the emphasis is on various aspects of distribution channels‚ personal selling‚ marketing activities‚ focused on staff promotions and trade promotions. "Pull" strategy‚ also known as attractive strategy‚ generally through the use of intensive advertising‚ sales promotion and other activities‚ causing the consumer’s desire to buy‚ to stimulate buying motives‚ thus increasing the pressure on brokers‚ prompting retailers to wholesalers‚ wholesalers
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This case is based on the negotiation between Google and the Chinese government to allow access by Chinese citizens to a high-speed Chinese version of the Google search engine. In order to reach agreement with the Chinese government‚ Google had to agree to allow the government to censor access to some sites turned up by Google’s search engine. In agreeing‚ Google compromised its open access policy. There were inquiries into the agreement by the U.S. Congress and some outcry from U.S. citizens. The
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incorporated on September 4‚ 1998‚ Google’s founders‚ Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996. 3. Google’s main objective was to “create the perfect search engine‚” an engine that would “understand exactly what you mean and give you back exactly what you want.” Nowadays‚ Google has not only been successful at creating this perfect search engine‚ but has been able to make it smarter and faster. 4. One thing Google focuses on the most is that
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