Competition in the Global Wine Industry: A U.S. Perspective Murray Silverman Professor of Management College of Business San Francisco State University 1600 Holloway Avenue San Francisco‚ CA 94132 Phone: 415-338-7489 Fax: 415-338-0501 Email: msilver@sfsu.edu Richard Castaldi Professor of Management College of Business San Francisco State University Phone: 415-338-2829 Fax: 415-338-0501 Email: castaldi@sfsu.edu Sally Baack Assistant Professor of Management
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The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month‚ approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition‚ 33% of purchasers have a household income of over $75‚000. Furthermore‚ of those surveyed‚ 39% of purchasers had attended at least some college. The report
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The Globalization of Beringer Blass Wine Estates Executive Summary The management of Beringer Blass is working to build a strong global presence for their company. Beringer Blass has successfully opened offices in the three key world wine markets - North America‚ Asia Pacific‚ and United Kingdom/Europe – and has established distribution networks in the United States‚ Asia‚ Europe‚ and Australia. Beringer Blass’s global expansion is challenged‚ however‚ by its lack of products in its wine portfolio;
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a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market  1981 Opus One joint venture with Baron Philippe de Rothschild  Through 1980’s and 1990’s‚ Mondavi acquires many wineries and vineyards throughout California  Mondavi develops national following  Phylloxera (vine killing insects) begin to infiltrate California vineyards  1993‚ Mondavi‚ in need of capital due to extensive acquisition expenditures
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Company Background and Capabilities For more than one hundred fifty years‚ Penfolds is one of the oldest and the most famous wineries in Australia’s. It is currently part of Treasury Wine Estates. Their tradition of excellence goes back to their first winery founded in Adelaide‚ South Australia by Christopher and Mary Penfold in 1844. By 1870‚ Penfolds winery produced a variety of wines for general consumption not only for medical benefits of wines. Penfolds provides many types of wines
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DEVELOPING REPUTATION: INDIVIDUAL OR COLLECTIVE STRATEGIES Do wineries in the US state of Virginia benefit more from collective or individual strategies in developing their reputations? Sandra E. Taylor Wine MBA 2011-2012 Bordeaux School of Management (BEM) March 2012 Introduction: Virginians have made wine for more than four centuries. The settlers who came from England had such hopes that Virginia would become a major source of wine for the British Empire that in 1619 they signed
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| | |Examples of some Australian Rosé s | | |The Yarra Valley and Yarrawood Estate Pty Ltd | | |Malaysia and Wines; The Export Market Target | |
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Agenda • Overview • History • Background • Mission Statement • Current strategies • Major acquisition by Vincor Vincor’s history can be followed back to 1874 with the foundation of Niagara Falls wine organization‚ established by Thomas Bright and Francis Shiriff. In 1993‚ these organizations; Cartier‚ Inniskillin and T.J. Splendid‚ consolidated together to frame Vincor. With a general piece of the overall industry of 25%‚ Vincor has immovably settled itself as Canada’s driving
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References: Blue Ridge Outdoors. 2009. http://www.blueridgeoutdoors.com/index.php/about/circulation/ (accessed April 3‚ 2009). http://www.southernillinois.biz/downloads/wineryworkbook.pdf (accessed February 7‚ 2009). Fickle‚ Lee Ann A. and et. al. "Small Winery Investment and Operating Costs (EB 1996)." Washington State University Extension wsu.edu/AgbusResearch/docs/wine_grapes/eb1996_05.pdf (accessed February 7‚ 2009). Goodhue‚ Rachael‚ Richard Green‚ Dale Heien‚ and Philip Martin. "California Wine Industry
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A Walking Holiday in Costa Rica by Mary Novakovich – Answer Sheet (a) Why were the writer and her companions visiting Costa Rica? [1] The writer and her companions were visiting Costa Rica in order to write about their experiences of Costa Rica. (b) What two reasons does the writer give for the sense of panic she refers to in paragraph one? [2] The writer refers to the sense of panic by saying: “Scores of taxi drivers swarmed round us‚ making it difficult to find our gide who was to look after
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