1.Samsung’s Background Samsung started its business back in 1938‚ as an agricultural product producer. In 1969‚ Samsung became a low cost black and white TV manufacturer‚ known as Samsung Electronics Company (SEC). To support for its growing business‚ Samsung acquired a semiconductor business‚ and was set for a future in electronics business. During this period‚ Samsung focused on R&D‚ and supply chain to improve the quality of its products. In 1997‚ during the Asian financial crisis‚ SEC had
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Cambodian Mekong University Individual Assignment SAMSUNG I. COMPANY PROFILE Type Chaebol Industry Conglomerate Founded 1938 Founder(s) Lee Byung-chul Headquarters Samsung Town‚ Seoul‚ South Korea Area served Key people Products Services Worldwide Lee Kun-hee (Chairman of Samsung Electronics) Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ ships‚ telecommunications
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about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co
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CASE: SAMSUNG ELECTRONIC CORPORATION: GOVERNANCE OF CHAEBOLS Copyright: Prof. Florencio Lopez-de-Silanes Professor Florencio Lopez-de-Silanes and Rakhi Kumar‚ Yale MBA02 prepared this case as the basis for class discussion rather than to illustrate the effective or ineffective governance of an organization. Prof. Florencio Lopez-de-Silanes INTRODUCTION Case: Samsung Electronics Prior to the Asian currency crises‚ South Korea was an investment destination for several institutional
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Case Summary – Samsung Electronic Company: Global Marketing Operations GRBA 813 Fall 2008 Over the past 39 years‚ Samsung Electronics Company (SEC) has evolved from a low cost manufacturer of black and white televisions‚ to one of the most technologically advanced and prestige companies of modern day time. Throughout the 1990’s‚ SEC’s chairman‚ Kun Hee Lee‚ demanded that the company as a whole re-think their key fundamentals and set the stage for long-term commitments to investment in innovative
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting the stage for future growth in
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Introduction of Company The word Samsung means "three stars" in Korean. Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. While the Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town‚ Seoul. It is the flag ship subsidiary of the Samsung Group. With assembly plants and sales networks in
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SEF080022 INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group‚ largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder‚ a major global construction‚ and the largest life insurance company in Korea and it’s headquarter was located at Samsung Town‚ Seoul‚ South Korea. Under the direction of Lee Kun Hee‚ CEO and chairman of the third son of founder Lee Byung Chull‚ Samsung Electronics has made major stride
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Lee Byung-Chull Founder of the ’ ’three stars ’ ’ Samsung In 1938 Lee founded the Samsung Trading Company which was the grounding stone of his soon-to-be empire. He was born 1910 in Uiryeong in Korea and his first attempt as an entrepreneur was in 1936 when he founded a rice mill which didn ’t go very well. His second attempt‚ the Samsung Trading Company which traded with fruits‚ fish and vegetables was more successful. This is rather surprising under the conditions of firstly the Japanese
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