Assignment On Retail Management (Visit to Metro Mall) To:Prof. Vrushali
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Contents 1. Introduction 2. Importance of Study 3. Review of Literature 4. Objectives of Study 5. Research Methodology 6. Hypothesis 7. Chapter Scheme 8. References Retail Store Design: Creating a Powerful Store Image 1. Introduction We ’ve heard it again and again - "You never get a second chance to make a first impression". Even though there are many influences at work in the shopping experience‚ the look of a store holds the most sway in enticing us through the doors. We
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Retail merchandising is the process used in order to conduct retail sales. As part of the process‚ the merchandiser pays close attention to the types of products offered for sale‚ how to best present those products to consumers‚ and determining what is a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location‚ the Internet has now made it possible to apply these same basic principles in a virtual setting. The
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Visual Merchandising in Retail For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods. Store one-Tesco Merchandising techniques In Tesco the merchandising techniques they use are: -Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell‚ sight‚ sound and taste. They would play music to try and attract people into the store
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Marketing Implementation Retail Project Upbeat - The Fashion Studio T.V.Swamy road RS Puram Submitted by Vidya. K Cpg05bm119 The retail store chosen for conducting this study is "UPBEAT The fashion studio". The reason for choosing this shop for the study is the uniqueness of the products and services it offers and also the support and cooperation extended by the proprietors. Before looking into the marketing implementation of this store‚ it becomes essential to gain understanding of the 3 C and
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“BRIDGING THE SKILL GAP IN THE INDIAN RETAIL SECTOR” OVERVIEW OF INDIAN RETAIL INDUSTRY: Indian robust macro and micro economics fundamentals‚ such as : 1. robust GDP growth 2. higher incomes 3. increasing disposal income 4. favorable demographics and supportive government policies These will accelerate the growth of the retail sector. Indian retail industry is perhaps one of the most challenging‚ dynamics and exciting markets to operate in. India is an economy of $1.43 trillion
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STORE DESIGN AND VISUAL MERCHANDISING BY TULIKA ANAND (Retail roll no 1) RADHIKA BIYANI (Retail roll no 4) 1. INTRODUCTION For many years‚ businesses have tried to sell their products to buyers with limited merchandise options. It did not matter how the merchandise was displayed‚ how the store looked‚ or whether the sellers were polite. Just having merchandise available very often guaranteed a sale. Not any more though. Nowadays with an increase in the number of
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environment. | 20/11 Tue | Research visual merchandising information‚ learns it from international brand. | 21/11 Wed | Design visual merchandising for the new year window display. | 22/11 Thu | Design visual merchandising for the new year window display. | 23/11 Fri | Design visual merchandising for the new year window display. | 26/11 Mon | Present my designs to colleague. Learn something from them. | 27/11 Tue | Prepare a new store opening. | 28/11 Wed | Prepare a new store opening
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Visual Merchandising‚ Store Design and Store Layout at The Company: Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90’s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold
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Image for Different Style Clothing of Shop Window Design Han Yin Hsua and Shing Sheng Guanb a Graduate School of Design Doctoral Program of National Yunlin University of Science and Technology 1‚ Yunlin‚ Taiwan‚ R.O.C. b Graduate School of Design Doctoral Program Professor of National Yunlin University of Science and Technology 2‚ Yunlin‚ Taiwan‚ R.O.C. ABSTRACT The study inferences in the shop windows of different styles of clothing design by color preference to affect people visual image
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