Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Hashib‚ 1 All of the good or bad choices we made as a teenager and adult have had a role in shaping who we are today. It is easier to ruin a reputation than to get a good reputation. During Supreme Court Justice Clarence Thomas’s judicial hearing committee session‚ Anita Hill accused the Justice of sexually harassing her in front of television and the committee. Clarence Thomas denied the false accusation. To make matters worse‚ Senator Alan Simpson quoted the followed lines from Othello:
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Pit bulls have had a bad reputation but they were once a respected animal. Pit bulls are an animal that is aggressive yes but just because of a few attacks doesn’t mean they shouldn’t be pets. After all there have been more attacks from other dogs than pitbulls so why are only pit bull attacks covered instead of other attacks. The people on social media over-report attacks from pit bulls because of one big attack. Pit bulls are actually chosen by drug dealers for a reason because of how protective
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Reputation is the estimation or name of being‚ having‚ having done‚ something specified by the general opinion of either a private or public group of people. In Arthur Miller’s screenplay‚ The Crucible‚ Miller presents his opinions on the factual truth of the Salem Witch Trials. Various events in Arthur Miller’s screenplay reveal the theme of reputation as being a leading force in the developing plotlines of the story. By doing this‚ he brings a whole new point of view to the readers of his screenplay
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Feminist Lens vs Marxist Lens When reading a book‚ or any piece of literature of that matter‚ the readers background is important. It is apart of how the reader perceives the piece. Two different readers with different viewpoints and backgrounds are naturally going to have different opinions and will analyze the same piece of writing very differently. For example‚ a feminist lens and a marxist lens. A feminist lens would notice all cases where a man and a women are not being compared as equal or
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Reputations are an enormous factor of one’s life in today’s society. They can affect one’s future‚ past‚ and present. In the novel‚ The Crucible‚ by Arthur Miller‚ the characters John Proctor‚ Abigail Williams‚ and Reverend John Hale are the characters most concerned about their reputations. Because they are attempting to protect their prominence‚ each of them tend to act abnormally in the Puritan society. All of the characters tend to continuously lie about their sins. However‚ they do contrast
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Ethical Lens Inventory My personal preferred lens is the Results Lens. According to this ethical view an action is ethical if good results come from good actions. A moral person must take actions that create the greatest good and the greatest happiness for many. I listen to my intuition. I use my sensibility to implement the decisions that will determine the greatest good. I try to be equal and fair. My blind spot is that I get satisfied with too little good or unrealistic role expectations.
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role model for their kids. I strongly believe celebrities should be obliged enough to be an admirable choice of a role model because‚ kids spend most of their time on television and internet to follow them. If the celebrities live a wild life their reputation in the public’s mind will be poor‚ and the celebrities will be viewed as a horrible choice of role models for the youngsters. In addition‚ it’s important to be a good role model because young kids are easily tempted‚ and if they find their most
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the author is able to offer an updated analysis of the legend of Cleopatra. I recognised Dr Fletcher’s discovery of previously neglected detail as being worthy evidence of how the creation of myths and the power of propaganda are used to create a reputation. AUTHORITY: The authority of a history book is dependent on the credibility of the author which seems to be governed by their education‚ affiliations with universities and research groups (Section 3.3‚ 2010‚ p.3). Before choosing the text‚ I reviewed
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Disclosure Project (CDP). The purpose is to look for new ways for the suppliers to cut energy use and reduce greenhouse gas emissions as stated by the executive vice-president and chief merchandising officer at Wal-Mart; John Fleming. The political lens seeks to define the elements of power and influence within the company’s hierarchy. It is seen as an arena for competition and conflict among individuals‚ groups‚ and other organizations whose interests and goals differ and even clash dramatically
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