U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
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Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy‚ HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales‚ the competitors in rural marketing aggregate again. Increasing numbers of companies‚ heating up competition
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About E-Choupal [pic] ITC’s International Business Division‚ one of India’s largest exporters of agricultural commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure
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Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant growth and lower profit margin. Project Shakti was created
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and rolled up the blinds which towards the main gate of the works plant of his company. He could sense the uncertain future of the company which he had been a part of for nearly two and a half decades. Mr. Sinha was the managing director of Heavy Shakti Machines Pvt. Ltd which was
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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At the time of the first war of independence‚ any number of papers were in operation in the country. Many of these like Bangadoot of Ram Mohan Roy‚ Rastiguftar of Dadabhai Naoroji and Gyaneneshun advocated social reforms and thus helped arouse national awakening. It was in 1857 itself that Payam-e-Azadi started publication in Hindi and Urdu‚ calling upon the people to fight against the British. The paper was soon confiscated and anyone found with a copy of the paper was prosecuted for sedition. Again
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HINDUSTAN LEVER’S PROJECT SHAKTI – MARKETING FMCG TO THE RURAL CONSUMER Team: Can Do! Members: Roman Ivasyshyn Antonina Volkotrub Danylo Hauk CONTENTS Assumptions Current State & Goals Solutions & Recommendations Summary REINDEERS & SLEIGH At first‚ we sought to employ flying reindeers to distribute HLL goods to inaccessible villages with low business potential‚ but were not able to book them due to their tight schedules and decided to stick with a Shakti project. ASSUMPTIONS
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Demand of Small states will change the entire future of India in 21 Century [pic] Let’s understand and know why creation of small states is not good for India - Regional Conflicts among states will increase - Creation of small state will divide India - Small states in India are not making progress - Increase in corruption among Politicians and state officials - Increase in Maoist activities [pic] Why a Telangana state? Today some Political parties and Junk Action committees in AP
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private sector can contribute to social development by creating win-win solutions to social challenges through innovative strategies that meet both business and social objectives. It was this philosophy that prompted Hindustan Unilever to create Project Shakti‚ a unique micro-enterprise initiative that is both a catalyst for rural wealth creation and a successful business operation: Hindustan Lever’s Project to penetrate the rural market for FMCG goods. About 12‚000 women entrepreneurs had been appointed
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