‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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studied bid to avoid the chutzpah of India Shining‚ the Congress has chosen the more prosaic catchphrase of Bharat Nirman. But‚ with due apologies to Shakespeare for paraphrasing‚ does a rose by any other name smell any different? Comparisons are inevitable and the similarities undeniable. If India Shining was a marketing slogan intended to hard-sell the optimism of an economy on the upswing‚ Bharat Nirman is an attempt to restore the feel good factor of the 9% growth story from UPA 1. The BJP hired
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Reducing Costs through Production and Supply Chain Management by Vinod Lall Executive Summary • There are numerous drivers of production and the supply chain‚ and there are several processes under each driver. These processes are associated with high overheads and offer opportunities for cost reduction. Cost reduction requires a complete knowledge and mapping of all costs‚ cycle times‚ purchases‚ inventories‚ suppliers‚ customers‚ logistics‚ and other service providers throughout the supply chain
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Deendayal Ji spoke about his views on an ideal economic system in his 4th lecture delivered on 25th April 1965. It has been briefly discussed here. Autonomous Institutions In Ancient Bharat: We must have such an economic system that helps in the development of our humane qualities or civilisation‚ and enables us to attain a still higher level of all round perfection. We should have a system which does not overwhelm our humane quality‚ which does not make us slaves of its own grinding wheels.
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Ancient Indians were not known to have a great sense of history. Historians have had to rely a lot on accounts by foreign travellers and foreign sources to reconstruct our history. And all such sources‚ including Megasethenes‚ Fa-hsien and many medieval Arab travellers‚ have uniformly found that Indians were remarkably law abiding and that crime was very rare. Most historians including A.L. Basham and recent writers like Abraham Eraly have treated such rosy accounts with suspicion merely because
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“I would love to. It would be a welcome break after a horrible scene.” “Any idea‚ who he was?” Aditi asked once the elevator door closed. “Yeah‚ he was a henchman for the syndicate that runs here. The police had earlier booked him for assault‚ breaking and entering – petty crimes. They think he just got fed up with life and took the plunge.” Shankar said. “So why are you interested in a suicide? I thought you were following the Kalki case.” “Oh that’s true. It’s just that when one my friends at the
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Why are dams needed? Agriculture is the backbone of Pakistan’s economy. Pakistan today is among one of the World’s fastest growing population‚ now estimated as over 170 million. Due to lack of large river regulation capability through sizeable storages‚ the country is already facing serious shortages in food grains. Given the present trend‚ Pakistan could soon become one of the food deficit countries in the near future. Therefore‚ there is a dire need to build storages for augmenting agriculture
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The Human Brain vs. the Computer Over the millennia‚ Man has come up with countless inventions‚ each more ingenious than the last. However‚ only now‚ as the computer arises that mankind’s sentience itself is threatened. Ridiculous‚ some may cry‚ but I say look about you! The computer has already begun to hold sway over so many of the vital functions that man has prided himself upon before. Our lives are now dependent upon the computer and what it tells you. Even now‚ I type this
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Defence and Strategic Affairs‚ Immigration & India U.S. Politics Relations Blog Page 1 About USINPAC Take Action ! Join Indian-Americans Newsroom Events Track Congress Track Parliament Communities My Account Galleries Blogs Contribute Home | Search Contact | Login USINPAC Blogs Recent Posts Afghanistan Antagonists US-Pakistan Relations: The More Things Change … India-Myanmar Strategic Will the anti -corruption movement bring change to India
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