Aqualisa Quartz Case Write up Problem: Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a small share of the electric shower market further reducing their new product’s visibility. As electric showers have a reputation of being problematic
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1a) Customers Shower buyers fall in three pricing segments: premium‚ standard and value. First‚ premium segment is conducted of people who mainly shop in showrooms. Their focus is on great service and high performance. Second segment is called standard. Customers in this segment rely on plumber recommendation and emphasize performance and service. Value segment conducts mainly customers who are primarily concerned with convenience and price. Thus‚ they like to avoid excavation and also tend to rely
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Aqualisa Quartz: Simply a Better Shower Case study analysis 1. Situation Analysis a. Customer segmentation and characteristics: * Value buyers: for them convenience and price play the most important role‚ they avoid excavation and tend to install the shower on their own. * Standard buyers emphasize performance and service‚ they rely on independent plumbers to recommend or even select a product for them. * Premium buyers mostly buy in showrooms‚ they need the highest performance
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Aqualisa Quartz: Simply a Better Shower By: Hadi Radwan Section: N1 Date: 4/1/2011 Problem statement: With the launch of the new innovative Quartz shower by Aqualisa‚ the Company expected to have a boost in its sales. Yet the sale of the product was not picking up. The Company was facing a big challenge with communicating its product to the consumer/target. The Company wants to ensure that the innovative technology‚ which is leaps and bounds ahead of competition‚ will generate more sales
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and stand and marker pens Pen/Pencil and paper for each participant Instructions Here are 6 word to help re focus individuals during a workshop. PUZZLE 1 Write the following sentence on the flip chart: ’Jackdaws love my big sphinx of quartz.’ QUESTION What is so unusual about the sentence on the flip-chart? (Aside from the fact that it doesn’t make a lot of sense.) ANSWER It is the shortest sentence in the English language that includes every letter of the alphabet. PUZZLE 2 Write
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differences between quartz‚ α-FePO4 and β-FePO4 will be discussed. Quartz do have some similarities with the other 2 components. The structure of quartz‚ similarly depends on the temperature of the environment. Quartz can exist as an alpha or beta form. This is one similarity between the 3. The difference between α-FePO4 and β-FePO4‚ is that α-FePO4 is the most common form of existence for FePO4 and is structurally similar to the alpha configuration of alpha quartz. Structurally‚ α-quartz and α-FePO4 are
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Quartz-type FePO4 was investigated from 294 up to 1073K by neutron powder diffraction. The cell parameters and fractional atomic coordinates in the α phase tend towards the values found in the β phase. The first order transition of FePO4 is at 980 K‚ during which several observations are made. Firstly‚ the cell parameters and fractional atomic coordinates show discontinuous shifts. Secondly‚ the intensities of a large number of diffraction lines decrease‚ as shown in Fig. 1. Lastly‚ bond distances
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AQUALISA QUARTZ In an industry where gaining a competitive advantage through product innovation was deemed impossible‚ Aqualisa developed a breakthrough product‚ launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz‚ Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This
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Introduction Aqualisa Quartz: ’simply a better shower’ - a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the market since its launch four months ago. The product described by one of the customers (a plumber) is a ’push-fit-connect-you’re done’ shower and offers the customers ’what they (the plumbers) want’. Despite the above facts‚ Quartz has experienced poor sales and has not met the company’s expectations. Hence‚ the company’s
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Marketing - Aqualisa Quartz | MBA Case Analysis & More ... 7/4/15 5:45 PM Marketing - Aqualisa Quartz Aqualisa Quartz: Simply a Better Shower Problem Statement Harry Rawlinson‚ the managing director of Aqualisa is faced with an interesting problem of selling the Quartz showers. This shower is very innovative and solves problems of Plumber and end customer beyond expectation. Rawlinson has the following questions to solve How to generate sales momentum? Was the problem that the Quartz priced too high
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