table of contents ACKNOWLEDGMENT 4 EXECUTIVE SUMMARY 5 1- INTRODUCTION AND BACKGROUND 6 1.1 Vision Statement: 7 1.2 Mission Statement: 7 1.3 Core Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture 7 1.4 SWOT Analysis 8 2. HISTORICAL PERSPECTIVE 9 2.1 Parent Company History: 9 2.1 (a) Rebuilding a Refrigerator Plant in the 1980s: 10 2.1(b) National Brand Leader in the 1990s: 11 2.1(c) Diversification in the 1990s:
Premium Marketing Haier Strategic management
strategy Economics of scale Innovation or Differentiation strategy Word of mouth-promotion -We are now taking steps to migrate the machinery and operations under Poh Huat Furniture Industries (Qingdao) Co Ltd to its sister company‚ Contempro Furniture (Qingdao) Co Ltd and will operate the business in Qingdao at a much more manageable scale. -As for our manufacturing operations in China‚ we continued to suffer operating losses‚ albeit at a much smaller scale of RM1.36 million‚ due to lack of economy
Premium Price Strategic management Economics
rich and poor is large. Qingdao is located in the south facing coast of the Shandong Province. It has features both Monsoon climate and Marine climate. And the temperature is moderate. According to the research in 2006‚ the population of Qingdao was estimated to be about 8 million. All the year round the number of tourism will be reached 27 million people. Thus‚ it is a famous tourist city with rich resource of tourists. The infrastructure improvements makes Qingdao become more competitive. Meanwhile
Premium Climate
Haier Background In 1920s China‚ a small factory opened in Qingdao‚ Shandong province‚ to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years‚ by the early 1980s‚ poor management and heavy debt nearly forced it to declare bankruptcy. At the same time‚ the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergäte (Liebherr)‚ a leading German appliance
Premium Brand Trademark Haier
19.434 | 17.011 | 17 | 18 | MRF / India | 17.397 | 12.250 | 18 | 16 | Shandong Delicate rubber / China | 14.28 | 17.400 | 19 | 19 | JK Tyre Industry / India | 13.03 | 10.189 | 20 | 21 | Nokian Tyres / Finland | 12.61 | 9.750 | 21 | 24 | Qingdao Double Star Tire / China | 12.33 | 8.775 | 22 | 22 | Double Coin Tire Holdings /China | 12.225 | 9.450 | 23 | 25 | Aeolus / China | 11.99 | 8.271 | 24 | 23 | The next century / South Korea | 11.574 | 9.010 | 25 | 20 | Xingyuan Tire / China
Premium Tire
and the Americas) will select one regional Slogan Ambassador based on the number of “Likes” they receive for their slogans. The four lucky winners will enjoy an all-expense paid trip to enchanting Qingdao‚ China this summer and will attend an upcoming Haier international forum. 6） While in Qingdao‚ the four Ambassadors will share their experiences via online platforms in an attempt to garner the most “Likes” from netizens all over the world. The grand prize winner will be crowned the Haier
Premium Haier Home appliance Refrigerator
The oil industry meet the internship report preface Sometimes the wind and rain‚ even if the sun is shining is not also young soldier muttered angrily‚ Qingdao the weather always like this comfortable. Suddenly‚ came to the seaside city has a year of time‚ this time the oil industry cognition practice‚ give this year was the perfect end. In order to to the oil industry specializing in the production of establish perceptual knowledge and consolidate what they have learned theory knowledge‚ cultivate
Premium Petroleum
In chapter three‚ An Uncommon Education‚ Guangcheng expressed how he have gotten his education while fighting for justice using the law. First of all‚ in Linyi‚ Guangcheng started learning braille using the braille board before classes even begins. When classes began‚ Guangcheng got the hang of the braille board quickly. Unfortunately‚ school wasn’t as he as hoped‚ he even considered it as jail‚ because he thought the school was supposed to be supported by the government since their government is
Premium High school Family English-language films
2008 ACADEMIC CASE STUDY SERIES Bertelsmann China: Supply Chains for Books (B) An Academic Learning Case Study written for the Council of Supply Chain Management Professionals Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management Andreas Breiter and Gunnar Froh **Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management‚ Andreas Breiter and Gunnar Froh prepared this case to provide material for class discussion. The authors do not intend to illustrate either
Premium Supply chain management Logistics Supply chain
Meals can be purchased 3 types of seats: Standard economy‚ Super seats‚ S-t-r-e-t-c-h Fly‚ FlyBag‚ FlyBagEat Country City Airport Notes Ref Australia Gold Coast Gold Coast Airport Australia Sydney Sydney Airport China Qingdao Qingdao Liuting International Airport China Shenyang Shenyang Taoxian International Airport China Tianjin Tianjin Binhai International Airport China Nanjing Nanjing Lukou International Airport [20] Hong Kong SAR Hong Kong Hong
Premium Singapore Airlines World's busiest airports by passenger traffic World's busiest airports by cargo traffic