The Korean Wave Contemporary Korea No.1 The Korean Wave: A New Pop Culture Phenomenon Copyright © 2011 by Korean Culture and Information Service All Rights Reserved. No part of this book may be reproduced or utilized in any form or by any means without the written permission of the publisher. First Published in 2011 by Korean Culture and Information Service Ministry of Culture‚ Sports and Tourism Phone: 82-2-398-1914~20 Fax: 82-2-398-1882 Website: www.kocis.go.kr ISBN: 978-89-7375-164-8
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C H A P T E R 5 Customer Acquisition Strategies and Tactics M anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs‚ advertising‚ alternative and direct marketing systems‚ sales promotions‚ and personal selling methods. Based on the solid foundation of developing a customer-oriented company‚ customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life
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Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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We are the (National) Champions: Understanding the Mechanisms of State Capitalism in China Li-Wen Lin Curtis J. Milhaupt* Introduction China’s emergence as a global economic power poses enormous explanatory challenges for scholars of comparative corporate governance. While China appears to present a new variety of capitalism‚ frequently labeled “state capitalism‚” the features and implications of this system are still poorly understood.1 Particularly since China’s economic system may be in its
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OneSource One-Stop Report LG Corp. 5 February 2013 OneSource One-Stop Reports for LG Corp. LG Corp. LG Twin Tower 20‚ Yeouido-Dong‚ Yeongdeungpo-Gu Seoul‚ 150721 Korea‚ Republic of Tel: Fax: 82-2-37771114 82-2-37732292 Employees: Company Type: Corporate Family: Traded: Incorporation Date: Auditor: 92 Public Parent 212 Companies Korea Stock Exchange: 05-Jan-1947 Deloitte & Touche LLP Financials in: GBP (000) 003550 Fiscal Year End: 31-Dec-2011 Reporting Currency: South Korean Won
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ADAMA SCIENCE AND TECHNOLOGY UNIVERSITY SCHOOL OF HUMANITIES AND LAW‚ DEPARTMENT OF ENGLISH INVESTIGATING THE CHALLENGES AND OPPORTUNITIES FOR DEVELOPING PRAGMATIC COMPETENCE OF EFL STUDENTS: THE CASE OF ST. JOSEPH SCHOOL IN ADAMA By KORIE SHANKULIE Advisor: HAILELEUL ZELEKE (PHD) JUNE 2012 INVESTIGATING THE CHALLENGES AND OPPORTUNITIES FOR DEVELOPING PRAGMATIC COMPETENCE OF EFL STUDENTS: THE CASE OF St. JOSEPH SCHOOL IN ADAMA By Korie Shankulie A Thesis Submitted to
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managing sustainable global supply chains A Systematic Review of the Body of Knowledge Prepared by Dr. Stephen Brammer Dr. Stefan Hoejmose Dr. Andrew Millington Supply chain disruptions can be devastating for operations and share price. Managing Sustainable Global Supply Chains 2 How can companies better manage their global supply chains to leverage opportunities and mitigate risk? Managing Sustainable Global Supply Chains 3 managing sustainable global supply chains A Systematic Review of
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World War I World War I (also known as the First World War‚ Great War or War of Wars‚ abbreviated WWI) was a military conflict centered on Europe that began in the summer of 1914. The fighting ended in late 1918. This conflict involved all of the world ’s great powers‚[4] assembled in two opposing alliances: the Allies (centred around the Triple Entente) and the Central Powers.[5] More than 70 million military personnel‚ including 60 million Europeans‚ were mobilized in one of the largest wars
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A Comparative Study of Strategies Adopted by Wal-Mart and Carrefour in China: A Resource-Based Perspective By Yue‚ LIU September 2007 Acknowledgements I appreciate my dissertation supervisor Dr Wang‚ for his continuous patience‚ support‚ guidance and constructive comment throughout the period of my dissertation. I would like to thank the professors and lectures from whom I learned a lot throughout my master year. I also would like to show my gratitude to Nottingham University Business
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The Construction of a United Great China A Comparative Study of the CCTV Spring Festival Galas‚ 1984-86 and 2004-06 Xiaoyan Xu Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Arts In Political Science Dr. Timothy W. Luke‚ Chair Dr. Scott G. Nelson Dr. Yannis Stivachtis June 7‚ 2007 Blacksburg‚ VA Keywords: China‚ TV‚ CCTV‚ Spring Festival‚ ideology‚ nationalism
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