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Pumas Response to the potential threats imposed by its competitors was to target untapped markets in the form of producing products that address people’s lifestyle. In doing so it positioned itself as an athletics company that produces high quality products with an edge‚ whether that edge is how trendy it is in terms of colors & design or how appropriate it is to a person’s lifestyle. And it emphasizes this by teaming up with designers‚ sports icons and trendy car manufacturers. Puma tries
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Nike vs Puma Easily the biggest grudge match in Germany this month will not be between two of the countries competing‚ but between homegrown Adidas and‚ of course‚ American arch-rivals Nike. The business media is already hot on the Stripes versus the Swoosh‚ with the German brand reportedly splashing out double Nike’s estimated £60m World Cup marketing spend. But what about the shirts themselves? Which ones would you want to play in‚ and which should be left on the backs of the die-hards down the
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in Bern‚ the so-called miracle of Bern‚ the football boots from the house adidas became known worldwide. The German team used Adi Dasslers football boots with which the tunnels could be exchanged what was at that time a revolution. The enterprise puma of Dasslers brother Rudolf‚ with the Adi Dassler at first in an OHG co-operated‚ was long time one of the most sharp competitors with sports shoes. Both companies produced the whole range in sports shoes for a huge number of sports. Adidas produced
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CASE BACKGROUND PUMA AG (PUMA) is a German-based company that produces high-end sportswear. According to PUMA’s financial report‚ in the year 2007‚ PUMA earned a profit of $510‚944‚031 excluding taxes. Although the company’s headquarters is in Germany ‚ its main production sites are in China and other developing countries. While the company can afford to invest millions of dollars in advertising‚ behind the scenes‚ workers who manufacture its products still earn the bare minimum. In the last
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German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created the brand Puma and Adi continue with his creations named Adidas. 3. To sell better their brand‚ first‚ they ask some professional athletes to use their shoes with new technologies (like stud) for competition and also to walk with their products in the normal
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company‚ Adidas was first founded in 1924‚ in Germany. It started out as a sportswear independent company by Rudolf Dassler and Adi and was first named Dassler Shoes. Later‚ Rudolf left his brother and established his own company in 1948‚ also known as Puma. Adi then named the company Adidas (Theshoegame.com‚ 2016). Adidas three stripes has a meaning which represents the goals and aim of a mountain‚ that signifies the future of Adidas lying ahead. The three stripes was then engraved to the shoes in 1967
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Schuhfabrik in Herzogenaurach‚ Germany in 1924. Later Rudolf Dassler founds the PUMA Schufabrik Rudolf Dassler in October 1‚ 1948. Brother Adolf Dassler went on to found Addidas; the existing business assets of the Gebrüder Dassler Schuhfabrik are divided up between the two brothers. (Puma.com) Puma distributes globally‚ reaching department stores as well as sport and high-end retailers in over 130 countries worldwide. Puma is one of the world’s largest providers of Sportlifestyle footwear‚ apparel
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AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebrüder Dassler OHG‚ and was internationally well known. However‚ the two brothers separated creating Adidas and Puma‚ respectively. Puma had sponsored some of the worlds most famous soccer players‚ positioning itself as one of the most important company in soccer shoes and accessories. In spite of that‚ the son of the founder‚ Armin Dassler‚ take Puma to a point where all product were sold “dirt-cheap”
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capital 12 - Value of equity 12 Conclusion 13 References 14 Appendix 1: Reformulated Balance Sheet Adidas € mill 15 Appendix 2: Reformulated Balance Sheet PUMA € mill 16 Appendix 3: Reformulated Income Statement 17 Appendix 4: Ratios for Adidas 18 Appendix 5: Ratios for Puma 19 Appendix 6: Multiple analyses 21 Appendix 7: FCF Valuation Model: Economic Balance Sheet 22 Summary The purpose of this report is to evaluate how the Adidas Group did during
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