2. Determining the Relative Attractiveness of the Declining Market 2.1. Factors Affecting the Relative Attractiveness of a Declining Market 2.2. Relative attractiveness of the Declining market for Promac Paints 3. Strategies in the Decline Phase 3.1. Possible Strategies that can be implemented 3.2. Strategies Promac Paints Can Consider During The Decline Phase 4. Conclusion: Why Promac Paints can be a Profitable survivor in the Paint Industry 5. Reference List 1. Introduction
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DECLINING MARKETS Eventually‚ technological advances‚ changing customer demographics‚ tastes‚ or lifestyles‚ and development of substitutes result in declining demand for most product forms and brands. As a product starts to decline‚ managers face the critical question of whether to divest or liquidate the business. Unfortunately‚ firms sometimes support dying products too long at the expense of current profitability and the aggressive pursuit of future breadwinners. An appropriate marketing
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------------------------------------------------- ------------------------------------------------- BRM PROJECT PROPOSAL ------------------------------------------------- NOKIA’S DECLINING MARKET SHARE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SUBMITTED BY‚ -------------------------------------------------
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PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis “THE IMPACT OF DECLINING NOKIA MARKET ” CONTENTS 1. Introduction 1.1 Literature Review 1.2 Objective Of The Study 2. Research Methodology 2.1 The Study 2.2 Sample 2.3 Tools For Data Collection 2.4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded
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Chapter 16: Strategies for Mature and Declining Markets Take-Aways 1. Strategic choices in mature‚ or even declining‚ markets are by no means always bleak. Many of the world’s most profitable companies operate largely in such markets. 2. A critical marketing objective for all competitors in a mature market is to maintain the loyalty of existing customers. To accomplish that goal‚ firms must pursue improvements in the perceived value those customers receive from their offerings—either by differentiating
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China’s demand for paint has grown at a fast pace in the past decade. In the next five years‚ both production and demand will continue to grow. Paint Markets in China examines China’s economic trends‚ investment environment‚ industry development‚ supply and demand‚ industry capacity‚ industry structure‚ marketing channels and major industry participants. Historical data (2003‚ 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled China’s
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people employed 4 Table showing type of outlet (exclusive or multi-brand) 5 Table showing the products stocked by the respondents 6 Table comparing sales % from paints 7 Table showing the lean/peak/average period for paint sales 8 Table showing the brands of paints stocked & % contribution of sales 9 Table showing type of paint stocked and % contribution 10 Table showing product & reason for fast sale 11 Table showing the outlets having Color Mixing Machines (MCD) 12 Table showing companies
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Foreword The title of the project is “Data Analysis & Management of Demand Generation and Competitor Market Potential “. Demands are wants for specific products that are backed by the ability and willingness to buy them. Demand for a product can be either by the end user or its intermediaries. In the paint market the network is as follows: [pic] This simple network of Asian Paints shows that there can be either a pull or a push strategy. If the company adopts a push strategy it will not
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ASIAN PAINTS LIMITED INTRODUCTION BY BHARGAVA MANIKANTA SONTI (1220009) MBA-FINANCE Asian Paints Limited is an Indian chemicals company headquartered in Mumbai‚ India. It manufactures a wide range of paints for decorative and industrial use. Asian Paints is India’s largest paint company and Asia’s third largest paint company‚ with a turnover of Rs 96.32 billion. Besides Asian Paints‚ the group operates around the world through its subsidiaries Berger International Limited‚ Apco Coatings
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Compound Name CAS Number Reporting Limit Test Method Phthalates (Ortho-phthalates) Di-2-ethylhexyl phthalate (DEHP) 117-81-7 1 µg/L GC/MS (EPA 8270 or ISO/DIN equivalent) butyl benzyl phthalate (BBP) 85-68-7 1 µg/L GC/MS (EPA 8270 or ISO/DIN equivalent) dibutyl phthalate (DBP) 84-74-2 1 µg/L GC/MS (EPA 8270 or ISO/DIN equivalent) diethyl phthalate (DEP) 84-66-2 1 µg/L GC/MS (EPA 8270 or ISO/DIN equivalent) dimethyl phthalate (DMP) 131-11-3 1 µg/L GC/MS (EPA 8270 or ISO/DIN equivalent)
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