Strategic Management PepsiCo 2008 Case Study Introduction This project aims to analyse the diversification strategy of PepsiCo in 2008. PepsiCo is the second largest food and beverage business in the world. The benefits of PepsiCo’s diversification strategies are identified. The business strategy is analysed to determine its efficacy across PepsiCo’s consumer business segments and product portfolio. The value chain match ups are determined and analysed to ascertain their relevance to the success
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TABLE OF CONTENTS 1.0 Strategic Analysis 1.1 PESTLE 1.2 SWOT 1.3 Porters 5 Forces 2.0 About Toyota 1.4 Vision 1.5 Mision 1.6 Core Values 3.0 Toyotas Current Strategies Choices 3.1 Ansofs Product/Market Business level Strategies 3.2 Miles and Snow’s Adaptive Strategies 3.3 Porters Competitive Business level Strategies 4.0 Meeting the current strategies? 5.0 Strategic Implementation Issues. 6.0 Stay with the “Toyota Way” or seek alternative strategies? 7.0 Conclusions
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To what extent will the success of the proposed diversification into walking holidays in turkey be dependent upon management implementing an effective marketing plan? A marketing plan is a written document that outlines in great detail what the organisation hopes to accomplish by following the plan. The plan should have specific strategies when implemented and will help the organisation achieve its goals. In this case the marketing plan is to advertise two different types of holidays for its current
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my company achieve a long-term competitiveness and be a market leader‚ to maintain competitive edge‚ get an above average profitability. And be careful when employing aggressive moves to wrest market share away from rivals. We talked about diversification‚ which ultimate purpose is to build shareholder value. Knowing that a company that has a diversified group of businesses will perform better as a single corporate parent than when it is independent‚ stand-alone businesses‚ and having in mind that
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strategy- diversification d. Can transfer competencies‚ activities- distribution channel 12. Three types of corporate strategy e. Limited diversification iii. Single Business – risky portfolio. iv. Dominant business f. Related diversification v. Related constrained- net benefit and sharing. Cost synergies. Increase revenue synergies. Economies of scale. Transfer core competency for net benefit. g. Unrelated diversification- lack of ability
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penetration- entails investing in advertising‚capacity expansion‚and or the sales force with the intent of increasing maarket share in the current business. o Market development – the org.seeks new market segments. o Application development/diversification- development of new products for new markets. It involves creaating a new applications of its products‚ both require a broadened definition markets or functions served.
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product is a good price is determined by other |McCracken‚ G (1990) Culture and | |factors: the price of substitute goods‚ complimentary goods and (importantly) income |high-street fashion in the UK has been in the ‘discount’ fashion retailers with Primark and Matalan the key retail | | |outlets to have benefited (Mintel‚ 2009) |in August 2010 that “Topshop and Topman have again had a strong year producing record turnover and profit” with | | |group profits increased by 10.4% (Arcadia‚ 2010)
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months ago. According to Iqbal and Sharma (2012)‚ spending power of consumers has resulted in aggressive competition among retailers. Retail expert Nick Bubb (2012) claims ‘it is hard for M&S to keep moving forward‚ with so many eager rivals‚ from Primark‚ to
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To what extent does demographic change represent more of an opportunity than a threat to UK businesses? Demographic change can be defined as the change in characteristics of a certain population which has taken place over history. Characteristics include things like gender‚ race and age. UK businesses can face opportunities due to demographic changes such as a larger and more specific market for business due to demographic change. However they can also face drawbacks such as the struggle niche business
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off than ourselves. Suffering is part of everything we do in our lives and affects us constantly. This is shown in the four types of concealed Dukkha. We all like to buy cheap clothes and other consumer goods‚ but when we buy from some shops‚ like Primark for example‚ we often forget that our clothes are so cheap because they were made in a sweatshop by poor workers for low pay. This is the enjoyment of something that causes others to suffer‚ and in turn causes us to suffer in our conscience. Another
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