Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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Product Proposition Positioning statement: Slogan: “Plunge Into Refreshment” A fresh fruit juice with unique mixed flavors and combinations‚ which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits‚ performance‚ quality‚ usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural‚ healthy ingredients‚ we hope to achieve status targeted for youth in achieving a healthier
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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Policy Development and Implementation(with example) Predevelopment 1. Identify issue. Issues may emerge from trends within a unit‚ through federal or state legislation or regulation‚ as a result from an incident on campus‚ or in a variety of other ways. 2. Identify responsible executive. This position is responsible for the content and accuracy of a policy. Different offices can own pieces of the policy or procedures‚ and one individual carries the overall responsibility. If disputes
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QUESTION EXPLAIN IN DETAIL WHAT THE THREE (3) TOURISM MARKETING COMMUNICATIONS STAND FOR The strategy underlying marketing communications could be long term or short term. A tourism marketing communications strategy must encompass the promotion mix. Few forms of communications succeed on their own. The promotional mix is influenced by whether a company chooses a push‚ pull or profile strategy or a combination. PULL STRATEGY Using a pull strategy‚ the producer directs its marketing activities
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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[pic] Economic Confidential‚ June‚ 2009 FEATURES Crude oil and Nigeria’s failed development By Moses Braimah By the year 2010 Nigeria will be 50 years old as an independent nation. Compared to other countries that are within the same age bracket‚ same high population‚ but with far less per capita income‚ it is clear that we have not made the type of development politically and economically our founding fathers had hoped for. So many fundamental developmental challenges like weak
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Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
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cream was well received during the market test. Current Pricing suggestions – GM Finance and R &D chief– The price should be cost plus 100% profit Sales Team – Low price at the time of introduction so that the product is accepted in the market Othe concerns relating to pricing – Manufacturing manager was not willing to compromise quality to cut cost Purchase manager – cost for buying and storing ginger R & D chief – the product will be copied and cool cream will loose the advantages and
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An Alternative Retail Pricing Policy for Petroleum Products: A Case Study of Gasoline and High Speed Diesel in Thailand Thiraphong Vikitset School of Development Economics National Institute of Development Administration 118 Seri Thai Road‚ Bangkapi District‚ Bangkok 10240‚ Thailand E-mail: thiraphongv@yahoo.com. 2 Abstract This article examines the retail pricing policy of gasoline and high speed diesel in Thailand. The pricing policy of these two products is characterized by cross price
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