splash in the market. The company even changed agencies handling the brand‚ from Lowe to McCann Erickson before going back to Lowe. Liril has been having a static market share for quite some time now. Majority of their sales happen during summer. Preity Zinta‚ among others‚ has advertised for this product. LIRIL‚ the well-known HLL brand captures 2.5 % of the market share. The moment of liberation that liril provided was well accepted by the
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"Shahrukh" redirects here. For the Timurid dynasty ruler‚ see Shah Rukh (Timurid dynasty). For Iranian king‚ see Shahrukh Afshar. "King of Bollywood" redirects here. For the film‚ see King of Bollywood (film). Shahrukh Khan Khan at the audio launch of Chennai Express (2013) Born 2 November 1965 (age 47) New Delhi‚ India[1][2] Residence Mumbai‚ Maharashtra‚ India[3] Occupation Actor‚ producer‚ television presenter Years active 1988–present Spouse(s) Gauri Khan (1991–present) Children
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Walisomen Journalists in Hindi Films: Stereotyping the stereotypes | Saswat.com | All That ’s ... Page 1 of 5 Saswat.com All That ’s Left Blog :: Saswat Pattanayak Home Articles Links Poetry FAQ About Index Women Journalists in Hindi Films: Stereotyping the stereotypes By Saswat Pattanayak Subscribe to Saswat Blog Literature Review: Not just the films themselves‚ the writings on the portrayal of women in popular Hindi films have too‚ long been dictated by assigning extremes—the woman’s
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GREAT LAKES INSTITUTE OF MANAGEMENT TERM – V CONSUMER BEHAVIOR A CASE STUDY Is Indian Premier League (IPL) well marketed? Prepared by:- Tanvir ali Saiyad (FT 13483) Cricket is being hailed as a religion in India. It is said that cricket unites Indians better than any religion can ever do. Although Hockey is the national game of India‚ it is cricket that enjoys supremacy in terms of fan following. From a school going kid to retired old man‚ the charisma of cricket has enchanted almost
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Project IPL A revolution in Indian Sports & Entertainment 27 May 2008 Indian Premier League (IPL) A revolution in Indian sports and entertainment Over 200 million Indian viewers‚ 10 million international viewers‚ 4 million live spectators: the Indian Premier League (IPL) is a sports and entertainment revolution in the making‚ surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have exceeded all expectations‚ making IPL highly profitable for the organisers
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kAbhishek Bachchan Abhishek Bachchan (born 5 February 1976) is an Indian film actor and producer. Bachchan has received three Filmfare Awards and a National Film Award‚ and was named as one of the highest paid actors in Bollywood in 2010.[1] Bachchan starred in his debut in the drama film Refugee (2000). He became a full-fledged movie star after starring in the critically and commercially successful action thriller Dhoom (2004).[2] Bachchan has since been known primarily as the "popular face"
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Managing Marketing Programs | January 1 2011 | ASP Tools‚ Advertising Agency‚ STP Analysis‚ message content of advertisements‚ creative content of the advertisements. | Advertisement & Sales Promotion | Maggi Noodles Integrated Marketing Communication Integrated marketing communication is integration of all marketing tools‚ approaches‚ and resources within a company which maximizes impact on consumer mind and which results
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ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
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Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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Global Fashion Giants: Gucci and Louis Vuitton In order to understand the key success factors required for any fashion powerhouse to succeed in the global scenario‚ we decided to look at two of the world’s largest fashion conglomerates – Gucci and Louis Vuitton. We looked at the evolution of these companies and also at the different strategies these companies have employed over time to achieve the position in the world fashion market they have today. This analysis helped us in figuring out the feasibility
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