Pokka Singapore Pokka Singapore is committed to its mission of being an excellent food company‚ that commits to customers’ satisfaction and it aims to be a leader of food and drink manufacturer in Singapore and Asia Pacific Region. Our Products Pokka - Pioneer in canned coffee manufacturing in Japan. Launched 1st canned coffee product in Singapore in 1977. Real brewed canned coffee - possibly the one and only available in Singapore. Fruits have high water content and are natural
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Pokka Corporation is a large Multi-National Company‚ which operates in about 5 business segments. They are Food and Beverage products‚ which is one of its main business segments and offers products like coffee beverages‚ fruits and vegetable beverages‚ health foods and so on. (CreditRiskMonitor.com‚ 2008). Pokka’s key marketing skill is its innovation. The ever-changing consumer tastes and preferences‚ causes companies like Pokka to be innovative and very consumer conscious. Pokka continuously
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Aichi Prefecture. April 1966 Changed corporate name to Pokka Lemon Co.‚ Ltd. May 1972 Commenced production and distribution of canned coffee‚ POKKA COFFEE. November 1973 Developed and promoted vending machines‚ separate machines for hot and cold drinks. January 1977 Established Pokka Corporation (Singapore) Ltd. September 1980 Commenced production of canned soup to enter soup business March 1982 Changed corporate name to Pokka Corporation. December 1984 Built central laboratory and
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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The Marketing Concept When one thinks about marketing‚ many different things come into mind; however‚ the actual definition of Marketing Concept is: “identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.” (Gitman & McDaniel‚ 2008) Basically‚ the marketing concept comes down to being able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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