COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir
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PeJoe Grondin The Pepsi Refresh Project: A Thirst for Change For decades‚ PepsiCo beverages have had success in capturing much market share of the soft drink industry through fascinating advertising campaigns. Their campaigns revolved around the idea that Pepsi was a drink for the young and young at heart. The advertisements were filled with optimism and aimed to bring people together in some way. At the turn of the twenty-first century‚ Pepsi was challenged with the fact that people were
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Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚ Pepsi has always been at the forefront
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In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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com/soft-drinks-in-egypt/report http://www.ehow.com/about_5394696_plastic-bottle-vs-aluminum-can.html#ixzz2AgNC7fxn http://www.marketingteacher.com/swot/pepsi-swot.html# http://www.jasonestevens.com/wp-content/uploads/2012/01/PepsiCo-International_Marketing_Report. pdf http://stepheny.hubpages.com/hub/pepsi-swot-analysis-with-other-soft-drinks http://mba-posts.blogspot.com/2012/06/swot-analysis-of-pepsi-company.html http://jdbrady.wordpress.com/2010/07/23/my-pepsico-swot-analysis/ http://finance.yahoo.com/q/co?s=PEP+Competitors
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Re: Coke vs. Pepsi Question #1: Distinguish Financial Statements BALANCE SHEET | COCA COLA | PEPSI CO | ASSETS | 19‚145 | 22‚660 | LIABILITIES | 10‚742 | 12‚936 | OWNERS EQUITY | 8‚403 | 6‚401 | CASH | 1‚648 | 311 | INVENTORIES | 890 | 1‚016 | ACCOUNTS RECEIVABLE | 1‚666 | 2‚453 | PRE PAID EXPENSES | 2‚017 | 499 | INVESTMENTS AND OTHER ASSETS | 8‚549 | 1‚396 | PROPERTY PLANT EQUIPMENT | 5‚685 | 7‚318 | ACCOUNTS PAYABLE | 3‚141 | 3‚870 | LOANS PAYABLE/SHORT TERM BORROWING
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CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007‚ the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s
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References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous
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