2010 Playstation 3 “It only does everything”. A Campaign Audit Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 SITUATIONAL ANALYSIS 4 COMMUNICATION OBJECTIVE AND MESSAGE/MEDIA STRATEGY 6 CAMPAIGN BUDGET 11 CAMPAIGN EFFECTIVENESS 12 WORKS CITED LIST 15 APPENDIX A 17 APPENDIX B 18 APPENDIX C 19 APPENDIX D 20 APPENDIX E 21 EXECUTIVE SUMMARY The reason behind this campaign audit was to further our knowledge and skills needed in the area of advertising and promotion
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[pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation 15 Recommendation
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Sama A. Sabbah Sony Playstation 3: Game Over? Step 1: Situation Audit (SWOT Analysis) Strength 1. 2. 3. 4. 5. 6. Sony with PS was the market leader for the last two generation of video games PS3‚ the most technologically advanced video game of the seventh generation. Well organized campaign across multiple forms of media. PS3 has cell chip and Blue ray disc player. Great Graphics and audio capabilities High Quality Blue Ray function Weaknesses: 1. 2. 3. 4. 5. 6. 7. High
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Marketing Plan Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system‚ and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction Situational
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“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%‚ from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows‚ the Threat of Entries continues
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September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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Page COMPANY BACKGROUND 2 SWOT ANALYSIS 3 STRENGTHS 3 WEAKNESSES 4 OPPORTUNITIES 6 THREATS 7 Threat of Competitor 7 Threat of Buyer 7 Threat of Suppliers 7 Threat of Substitutes 8 Threat of New Entrance 8 Other threats 8 PROBLEMS / ISSUES 9 Lose of Market Share 9 Unethical Business Strategy 9 Product Disadvantage/Defect 10 Expensive Product‚ High
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Playstation 3 vs. Xbox 360 There are few professional sports rivalries that compare to that of the Yankees and the Red Sox or the Flyers and the Penguins. Well since the year 2006 when Playstation 3 was released there has been a much heated rivalry between the Xbox 360 and the Playstation 3. It has been a nonstop war for the development of the superior gaming system. There are many reasons one could say that one console is better than the other. In saying this‚ the users are correct. Each console
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The PlayStation 2: Best-Selling Console of All Time What is the best-selling console of all time? Most people will tell you the Wii or the Xbox 360 or the PS3 in terms of quality and experience. But if you’re talking about sales numbers‚ if you’re talking about the biggest number in the terms of sales and if you’re talking unbiased figures‚ then the best-selling console of all time is the Sony PlayStation 2. Period. Nada. ’Nuff said. The Sony PlayStation 2 is a sixth generation console made
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with its brand: the Playstation. The Playstation was officially introduced in December in 1994 along with its first console under the same name. A console is an electronic medium or device used to connect the player to the game. In this case‚ the player is connected to the game using the Playstation console. The Playstation is known for using discs which carry the video game itself‚ and joysticks which are used by the player to enjoy the game. Under the brand name‚ Playstation has released 3 main
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