2012 Submitted by: Farhan Farooq Ali FA07-MB-0043 Submitted to: Sir Baber Wahab Marketing Management Market Audit Sports and Energy Drinks UK Market Focusing on the Microenvironment of Red Bull Table of Contents 1.0 Introduction 4 2.0 Industry Analysis 5 2.1 Market Analysis 5 2.2 Growth 7 3.0 Market Focus: Red Bull 13 3.1 Red Bulls Strategy 13 3.2 Porter’s Five Forces 13 4.0 Conclusions & Recommendations 18 5.0 Reference 19 Executive Summary Red
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Non-political PIA crisis 9 Resolving PIA problems 11 Executive Summary Pakistan International Airline Corporation (PIAC)‚ commonly known as PIA‚ is the National Airline of Pakistan. PIAC is one of the largest semis-governmental organizations of Pakistan operating since 1954. Airline industry is contributing its part to modern world of 21st century by providing fast‚ safe and reliable means of travelling. The airline industry is facing financial crisis throughout the world. Airlines are working
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325- 339 Product Management Assignment 1 Brand Audit of the Apple iPhone Georgia Louise Benjamin (217204)‚ Kyle Leong (275059)‚ Polina Dozortseva (298367)‚ Martin Weissbart (364260) Submitted: 10th September‚ 2009 Tutorial Time: Mondays 10am -11am‚ Tutor: Ronald Word Count excluding Footnotes‚ Headings and Appendices: 2176 words 1 Executive Summary The objective of this study is to make inferences about the iPhone’s brand equity from a sample of the population. Specifically‚ the value
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........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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Abstract This brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton‚ both from the customers’ and firm’s perspective. As the brand equity is based on brand knowledge‚ (Keller‚ 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also see
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BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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Executive Summary The report highlights the current marketing mix of Pakistan International Airlines. This information supplied in this report is based on an interview with the Assistant Marketing Manager of PIA. Pakistan International Airlines is the national flag carrier and was established in 1955. It not only provides transportation services‚ but its operations extend to providing cargo services and courier services also. The private Airlines operating in Pakistan including Emirates‚
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(SOCIAL SECTORS) 1. Name of the project MICSAT (Muzaffarabad Institute of Computer Sciences And Technology) 2. Location Azad Kashmir‚ District Muzaffarabad 3. Authority responsible for: i. Sponsoring MGPO ii. Execution MAM international construction company iii. Operation and maintenance MGPO iv. Concerned federal ministry Ministry of Education. Azad Jammu and Kashmir 4. Plan provision This is a Sectoral plan. 5. Project objectives and its relationship with sectoral
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The Pakistan International Airlines is suffering from severe financial crisis. It is‚ in fact‚ passing through a critical phase because of poor management‚ lack of maintenance‚ nepotism‚ corruption and financial issues. There are complaints of terrible service‚ long delayed flights‚ emergency crash landings‚ cancellation of flights‚ shortage of planes‚ unclean toilets that smell from a distance and non-serious attitude of the administration. These issues create frustration among the passengers. They
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