Case Analysis: Monde Biscuit - Sales Promotion Plan MONDE BISCUITS SALES PROMOTION PLAN SUMMARY OF FACTS: Company Background: Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades‚ MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the most competitive
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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Sea biscuit‚ the story of a very unlikely champion racehorse and the three men who worked tirelessly to help him fulfill his hidden potential‚ is an award winning book full of controversy and . An undersized horse who was difficult to train which lead to his trainers losing hope and giving up on him. Three men took the challenge of training this horse which leads to Sea biscuit becoming one of the greatest race horses to ever take part in the sport. The book‚ written by Laura Hildebrand‚ who began
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An Analysis of the Decline of the World Market to the Philippine Economy It was but a deafening thunder when the world experienced the Global Economic Crisis. The most depressing about this issue is that most of the first world countries suffered a lot on this including United States of America‚ main parts of Europe and Britain. The recession affected much of every country’s economy. In the Philippines‚ it was declared that the economy is stable‚ though not really‚ is not yet in recession. Some
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The Leading Distributor of Market Research Reports‚ MarketReportsStore.com publishes report on “The Future of the Confectionery Market in Philippines to 2018”. Summary The Future of the Confectionery Market in Philippines to 2018 is the result of Researcher’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Philippines‚ historic and forecast Confectionery consumption volumes and values at market and category level‚ brand share and distribution
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INTRODUCTION Background of the Study With the Philippines’ worsening economy‚ people are becoming more concerned with their expenditures and are shifting their consumption to cheaper alternatives. Such an alternative for food is instant because these instant noodles are not only tasty and filling‚ but also very cheap. These three qualities have made it very popular among consumers who are tightening their budget. This paper aims to show that the increasing popularity and sales of this instant
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bolster its growth in the highly competitive glucose biscuit category. Tiger is a Glucose biscuit‚ which comes with the added goodness of wheat and milk. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger
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Philippines: No Other Place But Up The Philippines is considered one of the fastest growing economies in Southeast Asia. As of 21st century‚ the country is a member in several international organizations’ including the APEC‚ Association of South East Asian Nations (ASEAN) and World Trade Organization (WTO). In addition the Philippines also have a lot of trading partners and trade agreements. Though‚ the Philippines have suffered negative balance of trade for many years. In January of 2013‚ the
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Country Reports on Local Government Systems: Philippines Philippines _______________________________________________________________________________________________ 1. BRIEF DESCRIPTION OF THE COUNTRY 1.1 Socio-economic profile The Philippines is an archipelago of 7‚100 islands‚ with a land area of 30 million hectares. As of the last census in May 2002‚ the population was 76‚498‚735 with an annual growth rate of 2.36 per cent. Given this population growth rate the country is expected to
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Demand Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of
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