Describe the elements that make up the marketing mix. Marketing mix often called “4Ps” refers to four elements of a firm’s marketing strategy which are designed to meet the needs of customers. The elements include: Product Price Place Promotion To meet consumers’ needs‚ businesses must produce the right product‚ at the right price‚ make it available at the right place‚ and let consumers know about it through right promotion. PRODUCT: It is the actual offering to the customer. It refers
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Z00_REND1011_11_SE_MOD4 PP3.QXD 2/21/11 12:49 PM Page M4-1 MODULE 4 Game Theory LEARNING OBJECTIVES After completing this supplement‚ students will be able to: 1. Understand the principles of zero-sum‚ two-person games. 2. Analyze pure strategy games and use dominance to reduce the size of a game. 3. Solve mixed strategy games when there is no saddle point. SUPPLEMENT OUTLINE M4.1 M4.2 M4.3 M4.4 M4.5 M4.6 Introduction Language of Games The Minimax Criterion
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Test 1: innocent Using the case text‚ please answer the questions below using relevant theory. Please remember to argue for your choices. You are welcome to make necessary assumptions. Weight Question 1. 50% a. How does innocent create value for its customers? b. Which needs and wants does innocent satisfy? 2. 50% a. Please conduct a PEST (situation) analysis regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and
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Unit 3- An Introduction to Marketing Tutor: Phyllis Service Assignment: P1- P2 P1- Describe how marketing techniques are used to market products/services in two organisations Introduction Marketing techniques vary depending on a business. Every Business tends to have a fundamental objective‚ which is profit. In order to be successful‚ you should consider taking and using these important techniques in order to make your business be effective and efficient. Give a definition of marketing
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above. 15. In a competitive market‚ the market demand is Qd = 60 - 6P and the market supply is Qs = 4P. A price ceiling of $3 will result in A. A shortage of 18 units. B. A shortage of 30 units. C. A surplus of 30 units. D. A surplus of 12 units. E. neither a shortage nor a surplus. 16. In a competitive market‚ the market demand is Qd = 60 - 6P and the market supply is Qs = 4P. The full economic price under a price ceiling of $3 is A. 6. B.
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Standard Marketing Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "advertising" are synonymous‚ they are not. Advertising is simply one of the
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Hoi Tin Tong Analysis Hoi Tin Tong is celebrated for its main product‚ Herbal Jelly namely Gui Ling Gow which is made of a kind of Chinese medicine formula. The marketing mix (4Ps) will be discussed in details in the following paragraph in order to have a general view of the company. Product Different varieties Products like Fresh Herbal Jelly‚ Pearl Turtle Jelly‚ Gui Ling Gow were found. Obviously‚ different ingredients are added to attract people from two aspects‚ the flavor and
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their competitive advantages to develop high quality brand image and identifies customer groups which a particular business can better serve than its target competitors. Coca-cola brand image is responsible for its success‚ why is that; the 4ps of marketing mix. Product and services Promotion Place Price Products and Services - Developing a highly specialized product or service‚ or providing a product-service package containing unusually high-quality
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Running head: SHORTENED TITLE 1 My person of interest is Mr. Denzel Washington By Tommy.Tharrington AIU Online Abstract
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environment while for the marketers who did not it will become a threat. Marketing activities are activities such as establishing a product or service portfolio‚ setting price‚ establishing distribution points‚ and creating promotions. These also known as 4Ps are referred to as the marketing mix. The factors that influence company’s marketing activities are due to the forces in marketing environment. The
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