Information Technology‚ Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ＆ Management‚ Wuhan Inst. of P.E . Wuhan‚ China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast‚ evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athletic
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Market Environment for Li Ning •Li Ning is operating in local market‚ competing with International brands (viz. Adidas‚Nike) •More than 50% of active Chinese sport population is from Tier 2 & 3 cities •Market is poised for exponential growth in next 2 years (owing to Beijing Olympic 2008) •The household income for 70% of families of active sports teenagers (14-24 yrs) is less than RMB 4000. Li Ning is mainly operating in this segment. •60% of Active sports population is students : 45% University
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(McFarland 95)She also had children she was hoping her first was a boy.(McFarland 97)Li keng’s mom wished she was a boy and not a girl.(McFarland 21)Li keng worries too much about the known.(McFarland 31)America told Baba that they didn’t want a lot of poor people in America.(McFarland 1) A Chinese labor was not allowed to bring his wife to America.(McFarland 1) Once they was
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Jia Li tried to fill her head with the old farm song‚ but her thoughts were drowned out by the two arguing sisters. Their words flew at each other in a pitch as shrill as a peacock’s cry. Ping and Jiao would be empresses one day -- though anyone who witnessed this ill-mannered tirade might consider them less refined than the lowliest peasant. Still‚ the sisters belonged to the Qing‚ China’s ruling dynasty‚ and at the moment‚ Jia Li’s fate was in their hands. “I am the eldest‚” shouted
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This paper will answer the case discussion questions on Li & Fung. Summarize the strategic and operational challenges facing global managers illustrated in the selected text. At one time many of LI & Fung’s customers performed their own logistics and purchasing functions in-house. Now they outsource those functions to Li & Fung because they are experts in the supply chain management for its 350 or so customers‚ providing the convenience of one-stop shopping for raw material sourcing‚ production
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Li & Fung is an export trading company from Southern China that was founded back in 1906 by Fung Pak-Liu and his partner Li To-Ming. Li & Fung grew from a traditional export trading company to global supply chain management company it is today. After the passing of Liu‚ To-Ming decided to sell his shares. After both graduating from Harvard‚ Fung’s sons‚ Victor and William took over the company in 1974 and moved it to Hong Kong. The Fung brothers were both highly intelligent individuals. They
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with different people throughout his/her life. A child learns to protect his siblings‚ to respect his mother‚ and to look up to his father. However‚ depending on what has happened between the child and the other person. In the poem “A Story” by poet Li-Young-Lee‚ he uses the third person point of view and structure of the poem to define the complex relationship of a son and his father. Children are known for becoming entertained very quickly as well as getting bored easily. “Sad is the man who is
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grew up in an atmosphere where there is a certain level of humility‚ love of speech‚ from where he also searched for wisdom and understanding. Li-Young Lee’s poems are very beautiful and meditative. The way that Lee captures love & longing‚ subtle forms of love‚ nuances of parental relationships‚ and the physical world is amazing. Li-Young Lee’s poetry in the book‚ Rose‚ has a depth of sadness and reflection that makes it meaningful and thought provoking to the reader. Lee
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Li & Fung is a Hong-Kong based company that provides value-added services across the entire supply chain. Li & Fung has been operating for about a century. It was founded in Guangzhou‚ china‚ in 1906 by Fung Pak-Liu and Li To-Ming. Li & Fung was a family owned business until the 1970s where it transformed into a public company that is professionally managed. The Li & Fung Group is an international group specializing in exports sourcing‚ distribution‚ and retailing. In August 2000 Li & Fung invested
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NETWORKS Global Supply Li & Fung Ltd. N. Viswanadham n.viswanadham@gmail.com Source: Harvard Cases‚ Book by Jerry Wind et.al Ecosystem Aware Global Supply Chain Management Contents l l l l l Li & Fung Competencies of Li & Fung The Service Chain Process @ Li & Fung Price Target Ecosystem Model – Resources – Service Delivery Mechanisms – Institutions l l l Performance Governance Conclusions N.Viswanadham Ecosystem Aware Global Supply Chain Management Li & Fung N.Viswanadham
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