ASIAN CASE RESEARCH JOURNAL‚ VOL. 16‚ ISSUE 2‚ 347–377 (2012) acrj This case was prepared by Jane Terpstra Tong‚ Robert H. Terpstra of Monash University Sunway Campus‚ Malaysia and Lim Ngat Chin of The Nottingham University of Malaysia Campus as a basis for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. Please send all correspondence to Jane Terpstra Tong‚ Department of Management‚ Monash University Sunway Campus
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1644650-203835 SCHOOL OF BUSINESSBACHELOR OF SCIENCE (HONS) IN ACCOUNTING & FINANCE MGT 3054 STRATEGIC MANAGEMENT ASSIGNMENT 1: INDIVIDUAL ASSIGNMENT The Need for reinforcing ‘Government’ as the Sixth Force Lecturer Name: Ms. Arual Dewi A/P P. Arunachalam Student Name Student ID Tutorial Group Thanneermalayan Narayanan 09018003 5 TABLE OF CONTENTS
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globalization. Proton was established in 1983 as the sole national car company. It had been monopolizing and dominating domestic market for almost 10 years until the advent of Perodua‚ another Malaysian automobile manufacturer in 1993. In the mid-2000‚ Proton started losing its market power due to; stronger local competitor‚ Perodua with its best-selling MyVi launched in 2005. The removal of trade barriers has encouraged more international trade. The need of a country to increase its gross domestic products
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Competitive Environment PROTON is the first Malaysia national car. The big competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see roughly in Malaysia is affordable car where all citizens in Malaysia can buy it and the car maintenances also cheap. Here‚ the porter five are been applied for more clearly because the competitive environment not only about the competitor. It can be about the economic recession‚ natural disaster
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SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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Introduction Many people are living in different countries‚ times and circumstances going through developments. Automobile industry‚ the significant industry of Malaysia in these days‚ has been allocated to increase the industrialization process to develop Malaysian automobile industry. The Malaysian government started to encourage the foundation of the automobile industry by the recommendation of the Colombo Plan experts in 1964. For developing the industry‚ the government took some policies;
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Chapter 13 Problem Outline typical PLC with reference one specific industry to capture market shares. Briefly explain the start and end of particular model. Proton Industry level: Automobile Sector of industry level: 1.3 or 1.5 spec Individual product level: Exora‚Perdana‚Saga‚Neo PLC of Proton The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed
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Malaysia is the only country to have independent brand passenger cars and the second largest automobile market in Southeast Asian. The government implements a series of favourable policies to support the birth and development of auto companies. It along the way seems as so smooth‚ but also as the hothouse flowers and lack of the capability of fighting. Malaysia is ASEAN’s largest passenger car market but also a gateway into ASEAN and a springboard for other countries. Many entrepreneurs of world
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07/04/2015 All Enabled Here: Situational or SWOT analysis of PROTON More Next Blog» Create Blog Sign In All Enabled Here Welcome To All Enabled Saturday‚ 23 February 2013 Hello all Situational or SWOT analysis of PROTON Deals Of The Day ＷＥＬＣＯＭＥ ＡＬＬ Situational or SWOT analysis of PROTON Strengths The strength of PROTON is its competitively priced products. PROTON companies offered the cars which is available for the lower income people such as Viva. The price of the product is related goods produced and average income of
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1. AmBank Corporate The AmBank Group is one of Malaysia’s premier financial services group with leadership positions in the retail banking‚ commercial banking‚ investment banking and insurance sectors. With an established history and a track record of customer focus and innovation‚ the AmBank Group continues to serve its customers with a wide range of innovative products and services. 2. Astro Holdings Sdn Bhd Astro Holdings Sdn Bhd is a Malaysia investment holding media and entertainment
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