in every industry. Especially since Globalization is influencing our economy‚ companies need to stay competitive in order to survive against new rising competitors‚ which are basically rooted in the Middle East Asia. Analyzing own strengths and weaknesses and capturing new opportunities or avoiding threats‚ are one of the most important factors for reaching this goal. This paper is dealing with the German apparel “Adidas”‚ which is one of the world’s largest manufacturers for sportswear and sport
Premium Management Strategic management Marketing
Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear/advertise
Free Summer Olympic Games Olympic Games 2008 Summer Olympics
Mix for Adidas? Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels‚ equipment and accessories‚ the Adidas group has a diverse brand portfolio consists of: Adidas: footwear
Premium Olympic Games 2008 Summer Olympics Summer Olympic Games
Student number: 0880732 Term paper Handelshøyskolen BI - Adidas AG - Exam code and name EXC 25093 Financial Statements and Valuation Hand-in date: 15.04.2011 Place of study: BI Oslo Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports Apparel Industry 1 Economic Situation 2 - Financial Statement Evaluation 2 - Profitability ratios 3 - Efficiency ratios 4 - Liquidity and cash flow ratios
Premium Financial ratio Adidas Herzogenaurach
Supply Chain Structure The adidas Group has outsourced most of its production. We work with more than 1‚200 independent factories from around the world that manufacture our products in 63 countries. The most dominant sourcing locations are: China‚ India‚ Indonesia and Vietnam. Our supply chain is global and multi-layered‚ with many different types of business partners‚ some of who are directly contracted factories‚ and others who are not. In 2011‚ the top five countries per region by number of
Premium Supply chain management Adidas Manufacturing
For Adidas‚ the beginning was with shoes. “Shoes to play in‚ shoes to play better in‚ shoes to win in.” Shoes that‚ one day would go on to be worn by champions that would win trophies and medals‚ shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today‚ Adidas is one of the world’s leading brands‚ recognized and respected. In 1925‚ in a small German village‚ the world got its first taste of Adidas. It was there‚ in a village by the name
Premium Adidas Adolf Dassler Puma AG
Jackie Smith April 30‚ 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry‚ trailing its main competitor Nike. Adidas has a strong focus on both performance and style‚ as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barr
Premium Adidas
Adidas is a global leader in the athletic apparel and footwear industry. Their commitment to sustainability has been one of increasing visibility and participation. Adidas is a self declared rating through the Global Reporting Initiative (GRI) in 2007. They have taken the approach of being engaged and transparent in their efforts to be recognized as a sustainability leader in the athletic footwear industry. Adidas has taken the initiative of having a working sustainability website that serves as
Free Summer Olympic Games 2008 Summer Olympics Olympic Games
ADIDAS STRATEGIC MANAGEMENT OBJECTIVES: To identify the main strategic issues facing Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management decisions of the company. To make appropriate recommendations for the future. Summary: This report sets out the different aspects
Premium Adidas
Adidas case study Mission Statement Evaluation Matrix Adidas has a non-traditional form of a mission. Adopting the “one” theme‚ the company wants to signify a sense of harmony and integration between its people‚ plan and goals. “ AG is ccommitted to being a global leader in the sporting goods industry by producing brands that are novel‚ fun‚ and have a passion for atheltics and active people worldwide. We are committed to delivering industry leading financial results‚ innovating and the most
Premium SWOT analysis Factor analysis Adidas