Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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This part of the research project is an opportunity to focus your thinking about your topic and thesis. Using the techniques we’ve discussed in class (such as brainstorming and freewriting)‚ develop a draft research question and thesis that will help guide your research in the forthcoming stage of the project. You may wish to do that brainstorming around textual elements we have discussed in class–setting‚ plot‚ character‚ diction etc.– or look at how critical contexts such as postcolonial theory
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BROTHER IN THE LAND Character Sketch of Rhodes In the play script “Brother in the Land” by Robert Swindells and adapted by Joe Standerline‚ Rhodes is portrayed as a sadistic P.E. teacher who is an active member of the MASADA and participates voluntarily in tasks which are set up‚ in order to overthrow the Civil Defense Team. Unfortunately at the end he turns out to be a selfish person who deceives the MASADA. Rhodes proves to be a good strategist as he prepares the students and tells them about
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In Robert Butler’s short story “Jealous Husband Returns in Form of Parrot” Butler shows how difficult it is to relate to someone you love in a different form of an animal. Butler earned his degrees at Northwestern University and at the University of Iowa. He also published ten novels and five short stories. Readers often get different sides or views of a character or characters and establishes their point of them. Using the critical strategy‚ reader response‚ and the literary element‚ point of view
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The poem ‘Parrot Deaths: Rite of Passage’ written by John Kinsella highlights the internal struggle the speaker is experiencing through the death of the parrots. Although the action is happening physically‚ the struggles the parrots face are parallel to the speaker’s own mental purgatory. Colour is intensely used to convey atmosphere and character to both the parrots and the speaker. The use of first person narration‚ gives the poem a personal tone. Colour and physical appearance are dominant
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ASPECTS OF A NOVEL by Prof. Raj Kumar Verma Professor‚ Department of English Sri Aurobindo College University of Delhi Today we are here to discuss to know and to analyse how to read a novel. Reading of a novel is an activity which as readers of literature which as readers of story. All of us who have some degree of education are quite familiar with and yet despite that familiarity despite having read quite a few novels for entertainment for knowledge purpose or simply for the sake of passing
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Critical response Robert Frost –The Oven Bird This poem contains 14 lines and is written mainly in iambic pentameter with a little variation in some lines. Each line rhymes with some other line‚ but there is no regular rhyme pattern. Nevertheless‚ you can call this poem a sonnet in my opinion‚ because it contains the key features of a sonnet: Iambic pentameter‚ an octave (eight lines) and a sestet (six lines) and a theme linked to nature. As mentioned‚ the base metrical pattern of this poem is
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from danger or trouble. In the short story‚ “Jealous Husband Returns in Form of Parrot”‚ Robert Olen Butler makes the point that cowardly behavior can ultimately lead to ones demise through his use of plot‚ characterization‚ symbolism‚ and irony. In this story‚ Butler portrays a jealous husbands cowardly behavior when dealing with his supposedly cheating wife‚ which leads to his death. He then returns in the form of a parrot to endure the pain of his decisions. As demonstrated by the husband‚ who is
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Case Study – Marketing Microwave Ovens to a New Market Segment Table of Contents Executive Summary ................................................................................................................... 3 Statement of the Problem ........................................................................................................... 3 Situation Analysis ...................................................................................................................... 5 Strategy
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I. INTRODUCTION Today‚ every country draws its energy needs from a variety of sources. We broadly classified this source as conventional and non conventional. 1.1] CONVENTIONAL SOURCES 1) Fossil fuels‚ 2) Hydroelectric power‚ 3) Nuclear fission‚ 1.2] NON-CONVENTIONAL SOURCES 1) Solar energy‚ 2) Wind energy‚ 3) Bio mass and bio gas‚ 4) Ocean thermal energy‚ 5) Tidal energy‚ 6) Geothermal energy. Energy is the prime mover of economic growth and is vital to the survival of a modern economy
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