MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
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1. Company Background Cathy Pacific Airways was founded in 1946‚ it is an international airline based in Hong Kong‚ offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry ’s one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world‚ ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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Opportunities * Threats 5. Corporate strategy P.10 - 11 6. Reason behind the corporate strategy P.12 - 13 7. Recommendations and rationale on its corporate strategy P.14 - 15 Company Profile Cathay Pacific is an international airline registered and based in Hong Kong‚ offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories. The Company was founded in Hong Kong in 1946 and remains deeply committed to its
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GROUP 1: CEBU PACIFIC HISTORY In March 1996‚ Cebu Pacific entered the market with a promise to give "low fare‚ great value" to every Juan who wanted to fly. After offering low fares to domestic destinations‚ CEB launched its international operations on November 2001 and now fly to Bangkok‚ Busan‚ Guangzhou‚ Ho Chi Minh‚ Hong Kong‚ Jakarta‚ Kota Kinabalu‚ Kuala Lumpur‚ Macau‚ Osaka‚ Seoul‚ Shanghai‚ Singapore and Taipei. In short‚ destinations‚ where one can go shopping and sightseeing! To get
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[pic] People‚ They make an airline. Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China. The airline’s operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide. Cathay Pacific currently holds the title of the world’s fourth airline awards‚ measured in terms of satisfaction levels of business and
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Pacific was explored by some great navigators who sailed from different parts of the world like Captain James Cook who used navigation tools like sextant and radars to navigate the Pacific. On the other hand‚ Polynesia was explored around 1000 years ago by navigators who used the waves‚ stars‚ and the flights of birds to set their voyage and travel through the Pacific Ocean. “In hand-built‚ double-hulled canoes sixty feet long‚ the ancestors of today ’s Polynesians sailed across a vast ocean area
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crazy over Cebu Pacific Airline’s "You say Dubai‚ I say Hello" advertisement. Who doesn’t love cheap airfares? I was so overjoyed! I told everyone at work about it‚ shared the ad on my Facebook Timeline and I even sent a message to my mom! – See more at: http://www.ladyandhersweetescapes.com/2013/04/cebu-pacific-you-say-dubai-i-say-hello.html#sthash.gbsJvnRM.dpuf I just love the slogan of Cebu Pacific – ‘It’s time everyone flies!’ And rightly so. I am very pleased that Cebu Pacific has joined the
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Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai‚ both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by
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