Adeel Hashmi * Mikaal Zulfiqar * Waseem Akram * Ali Gul Pir (singer) * Meera * Jia Ali * Veena malik Events (through sponsorship) * Ufone Sponsors LUMS Special Olympics 2012 Ufone in collaboration with LUMS Community Service Society and Special Olympics recently held Special Olympics 2012 in LUMS. The aim was to offer an exciting platform to those children who are physically and mentally challenged and motivate them to take part in activities and perform to a level where
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Is sports too closely linked to politics? The scope of sports has changed to include many aspects today‚ such as commercialization‚ endorsement and moneymaking opportunities. However sports continue to remain closely linked to politics‚ it may sometimes cross over the line of being overly linked to politics. Sports diplomacy is when sports are used as a political tool to enhance (or sometime worsen) diplomatic relationship between two entitles. The nature of sports is changed when parties get
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Sports Marketing Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams‚ players‚ and sporting events attempting to connect with consumer and create profit for both parties involved. The money
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looks like to be six interlocked targets‚ surrounding them are three smoking holes in the wall that are obviously mean to represent newly fired gunshots. The targets are interlocked in the same way the Olympic games logo is displayed‚ symbolizing the union of countries. The myth behind the Olympic games is that the games are a time of unity‚ peace and harmony for the world. The simplistic symbol of the target is represented here as three concentric circles. Ironically many people have never seen
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to organize and build infrastructures. Such countries surely are expecting gains in return for the huge investments they made. However‚ past experiences show that the chance of receiving economic benefits from hosting either the World Cup or the Olympics is surprisingly little (Maennig & Plessis‚ 2007). Despite this fact countries still want to host international sports events. This is because in assessing the profitability of hosting such events it is important to include both tangible and intangible
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national pride. A feeling which links them to their home town and country‚ a link that is always there. National pride can come fromnumerous things. Whether it is Actors to scientist making it big‚ or Olympic athletes winning gold and standing on the big number 1 podium singing their national anthem‚ the Olympics are full of national pride and the feeling of togetherness. People gather from all over the world to
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his or her body. Athletes are responsible for any prohibited substance found to be present in their bodies. The use of drugs to enhance performance is considered unethical by most international sports organizations and especially the International Olympic Committee. The reasons for the banning of these particular drugs are mostly because health risks‚ fair advantages for all athletes‚ and for a “clean” image in sports for the public. An Anabolic steroid is the most popular banned
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University of Beirut Outline I. Introduction The never-ending controversy around sports enhancement drugs will never fade‚ as an increasing number of athletes are admitting their use; global sports authorities like the International Olympic comity (IOC)‚ he World Anti-Doping Agency (WADA) and other international sports federations continue to consider drug intake as cheating and impose punishments on athletes who use it. However‚ some would argue that drugs are beneficial for sports
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In 1696‚ the French author and poet Melchisédech Thévenot wrote The Art of Swimming‚ describing a breaststroke very similar to the modern breaststroke. The book (Benjamin Franklin became one of its readers) popularized this technique. In the pre-Olympic era‚ competitive swimming in Europe started around 1800‚ mostly using breaststroke. A watershed event was a swimming competition in 1844 in
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athletic sports performed on a running track or on the field associated with it. The history of track and field Track and field is one of the oldest sports. Athletic contests were often held in conjunction with religious festivals‚ as with the OLYMPIC GAMES of ancient Greece. For 11 centuries‚ starting in 776 BC‚ these affairs--for men only--were enormously popular events. During the Middle Ages organized track and field all but disappeared. The true development of track and field as a modern sport
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