Olive oil is a fat obtained from the olive‚ a traditional tree crop of the Mediterranean Basin. The oil is produced by grinding whole olives and extracting the oil by mechanical or chemical means. It is commonly used in cooking‚ cosmetics‚ pharmaceuticals‚ and soaps and as a fuel for traditional oil lamps. Olive oil is used throughout the world‚ but especially in the Mediterranean countries. History The olive tree is native to the Mediterranean basin; wild olives were collected by Neolithic
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Alie Bandasack Olive Oil Extra Credit. The methods to processing olive oil starts with picking the best olives. Next‚ they are crushed into paste‚ then add a little bit of water to turn it into little clumps. The mixture is later stirred and heated to about 82 degrees. Next‚ it is pressed into a compartment and rotated at a high speed and the paste and water/oil are separated. Now the oil may be bleached‚ deodorized and refined. Olive oil is composed mainly of mixed triglyceride esters of oleic
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ID#1120646 Section: 04 SUBMISSON DATE: 26/11/2012 1. Executive summary------------------------------03 2. Current marketing situation-------------------04 3. SWOT analysis------------------------------------09 4. Objectives and issues----------------------------13 5. Marketing strategy-------------------------------14 6. Action programs ---------------------------------16 7. Budgets --------------------------------------------17
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QUADERNI DI ECONOMIA PER LA COOPERAZIONE ALLO SVILUPPO AGRICOLO TROPICALE - 9 GIACOMO MORELLI EDIBLE OILS IN PAKISTAN AN OVERVIEW WITH A FOCUS ON OLIVE OIL 9 ISTITUTO AGRONOMICO PER L’OLTREMARE GIACOMO MORELLI e work presented is the final delivery of a mission of the author in Pakistan within the project ‘Promotion of the production and marketing of olive oil’. e project has been financed by the Italian Ministry of Foreign Affairs and implemented by IAO (Istituto Agronomico per l’Oltremare
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PRODUCTION OF OLIVE OIL INTRODUCTION Olive oil is a pale yellow to greenish oil extracted from the fruit of the European olive tree (Olea europaea L.)‚ which originated in the Mediterranean area. The olive is originally native to the eastern Mediterranean region but the cultivated form is now grown throughout that area and in other parts of the world with Mediterranean-type climates. It hardens at refrigerator temperatures - around 10 degrees F. Today a market certainly exists for olive oil‚ since
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Note: other alternative = trying to get their cosmetics in to retailers such as body shops etc. Ansoff : Olive Oil Oil in to new markets. Same Product New market. = Market Development. Ansoff: Cosmetics Market Development Also Market Penetration in the markets it is in. Porter 5 Forces: Olive Oil 1) Direct Rivalry = High 2) Bargaining Power of Suppliers = Medium to High 3) Bargaining power of Buyers = Medium (brand loyalty in industry) 4) Threat of Substitutes = Medium to Low
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Strengths of Oakhurst Olive Farm Strength is one of the four components considered when formulating a SWOT analysis. Strengths are classified as internal factors as they affect the company directly. The strengths of Oakhurst farm are as follows: A great reputation in the market as well as in the industry‚ a great research and management team‚ the farm’s own nursery‚ efficient distribution and unique selling points‚ great location and geographical terrain‚ a beneficial skills development centre
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California’s Central Valley‚ Oroville olives coupled with seventh-generation expertise to produce hand-pressed‚ extra virgin olive oil‚ providing connoisseurs with the highest quality and best tasting olive oil in the world. B. Production Capacity: The year is 1993 and is the first year of operations for Calambra. Partnering with Gino Ambrano‚ a seventh-generation olive-oil presser of Sicilian descent‚ Calambra had purchased 800 gallons of Gino’s olive oil to test the market potential. Because
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MARKETING OF TURKISH OLIVE OIL TO THE UK MBA‚ INTERNATIONAL MARKETING SUBMITTED TO DR. MIKE KEARSLEY BY MELEK ISLEK 11.04.2011 TABLE OF CONTENTS Page ABSTRACT 3 1. INTERNATIONAL MARKETING OF TURKISH OLIVE OIL 4 1.1 Introduction..................................................................................
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SPANISH OLIVE OIL INDUSTRY | The Spanish Olive Oil Industry The Spanish Olive Oil Industry Index Introduction 2 1. Intensity of current competence 2 2. Menace of New Entrance 3 3. Menace of substitute products 3 4. Bargaining power of suppliers/ 5. customers 4 Bibliography 4 Introduction The cultivation of olives and the production of olive oil have deep roots in the history of Spain. The olive‚ a symbol of peace‚ and the tree which produces olives (olea europea)
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