Bharti Airtel Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ India‚ the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G and 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise services including national & international long distance services to carriers. In
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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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BHARTI AIRTEL PUNITH. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus Airtel Profile * Type Public * Traded at BSE & NSE * Industry Telecommunications * Founded 7 July 1995 * Founder Sunil Bharti Mittal * Headquarters New Delhi‚ India * Key people Sunil Bharti Mittal‚ Chairman & MD * Revenue 71‚505 crore (US$13.51 billion)(2012) Airtel History
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3 Environment Analysis 3 SWOT Analysis 5 SMART OBJECTIVES 6 SEGMENTATION 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion
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1. Introduction Bharti Airtel Limited‚ is the world’s third largest provider of telecommunication services with presence in the 22 licensed jurisdictions in India and having operations in Sri Lanka‚ Bangladesh and Africa‚ with an aggregate customer base of 252 million as of March 31‚ 2012 & Total revenue of LKR 450bn for the last financial year (2011-2012) Hence‚ proper identification and focus on its critical success factors and appropriate human resource management strategies have enabled
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“Research on Rebranding of Airtel after merging with Zain telecommunication” Submitted to:- Dr. Niharika Gaan Submitted by: Mohd. Rizvan Priya Singh Nishant Bindra Bhojraj Purohit Chankit Parekh Vikash Kumar Declaration We hearby declare that the project entitled “Rebranding of Airtel After merging with Zain Telecommunication” being submitted to Dr. Niharika Gaan. This project is orginal peace of work done by us and it has not been publishe or submitted anywhere else. With
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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Introduction Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 269 million subscribers across 150 countries
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1. SWOT analysis of 2 companies. A. SWOT analysis of AIRTEL : SWOT analysis of VODAFONE : Strength 1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator‚ with VSNL‚ that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like FormulaOne Weakness 1.Price competition from BSNL and MTNL 2.Untapped Rural
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