1. Using scenario planning‚ analyze the pros and cons of each alternative. Alternative of low cost Pros * New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros
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References: 1. Chapter 2 on textbook; 2. Nordstrom Policy‚ http://shop.nordstrom.com/c/free-shipping?origin=header-top-promo; 3. Citeman‚ http://www.citeman.com/382-a-holistic-marketing-orientation-and-customer-value.html.
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Product Positioning‚ Branding MBM6 and Product Line Strategies Chapter 7 1971 1987 1992 2011 Why would Starbucks change it’s logo in 2011? Chapter 7 Objectives ● Product Positioning & Positioning Strategies ● Branding and Brand Management Strategies ● Product Line Strategies Copyright Roger J. Best‚ 2012 Product Positioning‚ Branding MBM6 and Product Line Strategies Chapter 7 Product Positioning & Positioning Strategies In this section we will focus on different
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The metaphor of red and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans‚ industry boundaries are defined and accepted‚ and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded‚ prospects for profits and growth are reduced. Products become commodities or niche‚ and cutthroat competition
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then expected – the customer service will keep on bringing customers back. As for retail stores‚ customers are just as important. I have experience many negative customer service in the retail industry. For instance‚ while I was browsing around Nordstrom I was going back and forth from the front in the back (this is a bad shopping habit‚ but I can never decide what I want). As I was walking around the third time a lady came up to me and asked me‚ if she can help me look for anything and I said‚ no
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policy on illegal drugs to save taxpayers money and give focus to more important matters. The United States drug policy is way past due for an overhaul. The current policy is outdated and continues to place a huge burden on the justice system ( Nordstrom‚ 2011). United States of America will benefit from a drug policy reform and a better look on drugs that could serve a medical purpose like Marijuana. The United States has a constant burden put on its judicial system by its current drug policies
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of 13‚806 patients. Journal of Clinical Psychiatry‚ 70(3)‚ 362. Maniglio‚ R. (2009). Severe mental illness and criminal victimization: A systematic review. Acta Psychiatrica Scandinavica‚ 119(3)‚ 180-191. doi:10.1111/j.1600-0447.2008.01300.x Nordstrom‚ A.‚ & Kullgren‚ G. (2003). Victim relations and victim gender in violent crimes committed by offenders with schizophrenia. Social Psychiatry and Psychiatric Epidemiology‚ 38(6)‚ 326.
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Chuck Taylors All Stars (Place Paper) Emmanuel Williams & Evan Webster Davenport University Chuck Taylor All Stars (Place Paper) A.) Marketing Channel Converse uses a distribution channel when marketing the Chuck Taylor All Stars basketball shoes; they have two distribution centers in Ontario‚ California that uses an automation system to get the shoes into their reserved racks and shipped out to their destinations. These distribution centers handle both Converse and Hurley products as
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Fashion Distribution Channel per lecture * The definition of Merchandising‚ in the context of this course per Levy and Weitz * Vertical Integration-3 Advantages and 3 Disadvantages (be specific!) per lecture * The Nordstrom Inverted Pyramid per lecture * The Nordstrom Customer Service Motto per lecture * The definition of customer service‚ according to Levy and Weitz * The statistic on the cost of returning vs. new customers‚ according to lecture and Levy and Weitz * The customization
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store is not suddenly turning their color scheme pink‚ but they are utilizing softer colors that would be more considered gender neutral. 6. (6 points): What are two suggestions that you would give a retailer that caters mostly to women (e.g.‚ Nordstrom‚ Bath and Body Works) to be better at attracting male shoppers? (Please make sure to expand on what the author proposes‚ simply repeating what he says will earn you zero points for this
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